All posting locations: Southbank, Victoria, Australia
Job Function: 01 - Sales
Date Published: 17-Mar-2024
Ref #: R-80536
Description & Requirements
About the Role
The Promotions Analyst will be primarily responsible for translating company objectives into the trade investment strategy. This role will assess promotional models and translate findings into recommendations and action plans.
Key Responsibilities:
- Help determine proposed direction of promotion investment (e.g., increase vs. keep vs. reduce) for category based on historical ROI and relative spend versus competition.
- Support teams to develop guidelines for trade and trade rates by category / customer segment.
- Provide promotion guidelines by category / customer and historical ROI analysis results (by customer) to SalesSupport cluster teams to develop account/ market plans - Develop annual promo plan by promoted group and customer and pre-evaluate activities using a TPO/scenario analysis tool (“bottom up” plan).
- Assist and create well-defined promotion processes/routines across the key elements of trade management, aligned to AOP, Strat Plan and customer calendars.
- Assess & Improve return on Trade Investment via Promotion Funding, Frequency & Depth optimization recommendations.
- Assist with quarterly Post Promotion Performance analysis of pricing & trade investment and actively track Return on Investment (ROI) on implemented recommendations.
- Assist with the annual budget process for Trade Investment by defining yearly price promotional strategies, aiming to improve contribution margin (CMA) and Net Sales Value (NSV) year on year.
About You
- Experience working on transformation projects, demonstrated competency in improving efficiency.
- Demonstrated ability to work with senior stakeholders.
- Strong analytical skills and financial acumen that enable decision making.
- Customer facing experience to sell plans to customers.
- Strong interpersonal skills to influence and sell recommendations internally.
- Ability to think strategically and translate this thinking into measurable actions.
- Systems knowledge a plus: IRI, Quantium, Tableau, Promotion Evaluation tools.
Benefits Program
- Hybrid Working – Flexibility around when and where you work.
- Great Place to Work certification in Australia.
- In House Training Programs
- Corporate Discount Programs & Novated Leasing – Utilize a range of discount programs (gym membership, health insurance, banking) depending on location.
#LI-DNI
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.