All posting locations: Chicago, Illinois, United States of America
Job Function: 05 - Marketing
Date Published: 31-May-2023
Ref #: R-70271
Description & Requirements
*Please note- there are two(2) opportunities available as a Sr Brand Manager. One supporting the Cheese portfolio and the other supporting the Lunchables portfolio. Please specify which opportunity you would like to pursue.*
Senior Brand Managers are leaders in our business. Your responsibilities will span across strategy- innovation and renovation- agency management- P&L and financial ownership- as well as near and long-term strategic planning and development. This position defines the brand's pricing- packaging- trade merchandising- advertising and promotion strategies and is accountable for delivering the brand's profit- volume and market share goals.
This position is best suited for someone who is strategic- consumer focused- data-literate- creative- organized- has a strong bias for action and excellent communication. This person must be comfortable working both horizontally and vertically across the organization to keep multiple projects moving forward to successfully achieve deadlines and organizational KPI’s. You turn product ideas into iconic brands on the table.
Key Components of the Role
Bring a growth mindset to help develop near and long-term strategies that create consumer demand for the brand portfolio.
Leverage consumer insights to develop multi-year 1YP/5YP and strategic vision for the brand- highlighting key tactics to drive growth such as innovation- renovation- comms.
Drive organizational influence and resource prioritization to bring 1YP/5YP to life.
Own foundational brand pillars and steward the brand in all areas of the organization including activation planning- shopper marketing- comms- PR.
Be an owner- liaison- and gatekeeper of brand strategy- guiding internal and external partners to ensure all efforts executed across the marketing mix (including comms- shopper marketing- PR and ecommerce) bring our brand purpose to life.
Lead in development and execution of the Annual Operating Plan including defining the brand's portfolio pricing- packaging- trade merchandising- advertising and promotion strategies and allocating the support and budget accordingly.
Lead in the execution of marketing initiatives in support of long-term strategies through leadership of the cross-functional team.
Monitor business performance across key metrics (Market Share- Revenue- HHP- Buy Rate- etc) and identify actions needed in support of the brand’s strategy and key performance indicators.
Lead collaboration around driver based forecast modeling- Demand Review and inputs to monthly business planning routines.
Own the P&L and drive accountability for delivering profit- volume- and market share objectives.
Oversee analysis and reporting of performance across various key performance indicators (KPIs)
Steer cross-functional commercialization team to deliver product and packaging changes- including quality improvements- cost reductions and new item launches.
Lead negotiations on new product opportunities or developments within set timelines and budgets.
Collaborate with BD&E to develop strategic growth driving customer programs across retail and ecommerce.
Provide field sales tools- materials- and training on brand/product introductions or enhancements- as well as new marketing/sales campaigns- to achieve sales objectives.
Coach- develop- and motivate the team to own specific processes- targets- and deliverables with specific focus on dotted-line managerial relationship with one team member.
Minimum Qualifications
Experience in marketing or finance for an established or startup CPG company.
Operates with a sense of urgency
Strong leadership and drive for results
Strong communication skills
Strategic capability and experience in marketing plan development; situation assessment- strategy and tactical plan development
Understanding foundations of the P&L and Forecasting
Experience in cross-functional team management
Ability to handle simultaneous projects and deliver in agreed upon timelines
Experience with 360 marketing campaign development
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact HRCompliance@kraftheinz.com for assistance.