About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Taito-ku, Tokyo, Japan

Job Function: 05 - Marketing

Department: 05 - 06 - Product / Brand Management

Date Published: 28-Sep-2021

Job Type: Regular

Description & Requirements


The Senior Brand Manager (SBM) role to drive strategy on the Cooking Sauce Portfolio for Retail Business and execution to achieve both consumer connection and the company financial goals.  

Senior Brand Manager (SBM) Job Duties:

  • Strategy & Planning:
    • Propose and support Category Lead with development of Japan Kraft/Heinz brand strategy and Annual Operation Plan.   
  • Analysis:
    • Conduct category analysis for the key categories within the business unit (BU).
    • Report market performance and provide insights into root causes.
  • Activation and Campaigns:
    • Lead key brand project i.e. Media Campaigns- promotion- PR- Range Extension- Innovation- etc.
  • New Product Development:
    • Lead and propose innovation agenda and pipeline that best fit the brand and business growth.
    • Lead cross functional team- both Heinz Japan internal and other countries- as SBM to achieve the best result with new product launch.
    • Responsible for P&L and business targets to deliver brand growth for short and long term
  • Research:
    • Co-work with Consumer Insight Manager to plan and execute research for new product- campaign and brand tracking.   
  • Budget Control:
    • Manage and control the budget for category in charge of.
  • People Management:
    • Couch and guide ABM on the execution of projects (i.e.- new product development- consumer promotions- packaging design and renewals etc.)
  • Other tasks:
    • Work with the Marketing- PD- and Sales team to develop samples and trade materials.
    • Support Sales on customer queries.
    • Other administrative tasks.

Required Senior Brand Manager skills and qualifications:

  • Minimum of 7 years of experience in brand management/marketing/customer marketing/trade marketing in FMCG industry.
  • Minimum of 2 years of experience in people management.
  • Experienced at briefing and managing advertising and other resource agencies. Experience of planning and execution in a whole campaign.
  • Experienced in the use of quantitative and qualitative market research and its applicability to managing brands
  • Experience of using key financial measures of a brand and experience of budget planning and management.
  • A good team leader with strong entrepreneurship but also a good team player. Our successful candidate will work well in a team and have strong interpersonal and communication skills to influence both internal and external teams
  • Self-motivated and willingness to push the boundary and hold others’ accountability
  • Ability to work in diverse and multi-cultural environment with strong cross functional communication ability
  • Having strong interest and knowledge in digital marketing. Experience in planning and execution in both owned and earned media- and growing brand’s SNS fanbase is plus.
  • Understanding of marketplace dynamics and shopper behavior
  • Bachelor’s degree
  • Proficiency in Japanese and English required

Preferred Senior Brand Manager skills and qualifications:

  • Advanced degree in Business Administration- Marketing and/or equivalent.
  • Japanese market understanding and prior experience in Food industry.
  • Thorough understanding of business principles and practices.
  • Strategic-thinker- capable of combining everyday activities with long-term plans.

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity