General information

All posting locations: Shanghai, Shanghai, China

Job Function: 05 - Marketing

Date Published: 04-Nov-2022

Ref #: R-62891

Description & Requirements

Job Responsibilities/工作职责

1- Develop and own overall western sauces Brand communications strategy and operations with emphasis on TK category  

a.     Spearhead and own the overall communications strategy and execution for total western sauces. Ensure complete synergies to overall brand strategies and operations.

b.     Lead and responsible for detailed analysis of all communication campaigns – including key learning and implications and how to further optimize moving forward and in line with core KPIs.

c.     Work closely with agency partners and internal content team to deliver overall aligned targets as well as acting as lead contact for Brand team in such related initiatives.

 

2- Support the acceleration and implementation of overall portfolio

a.     Lead communications and activation initiatives to support the delivery of business targets – including core and NPDs.

b.     Lead co-branding initiatives to support overall brand and business objectives

 

3- The scope would cover

a.     Overall marketing communications plan – strategy- implementation- review/analysis and improvement

b.     Day to day marketing operations and support

Innovations: adapting/localizing global mixes- in partnership with international team

Job Requirement/工作要求

1.   Bachelor’s or above

2.   At least 5-6 years marketing experience in FMCG related industry- ideally F&B category  

3.   Experience in brand building – specifically in social / digital platforms

4.   Ability to analyze and react to competition and innovation trend

5.   Ample experience in key stakeholder management and cross function collaboration

6.   End-to-end experience a plus

7.   Passion for foods- passion for youth culture and trends.

8.   Creative- proactive and open-minded

9.   Strong ownership- growth mindset- with a sense of urgency

Mandarin fluency and working grasp of English (both oral and written)

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.