All posting locations: TUR-34, , Turkey
Job Function: 05 - Marketing
Date Published: 07-Feb-2023
Ref #: R-66357
Description & Requirements
About the Job
We have an excellent opportunity available for a Senior Brand Manager to make a difference at Kraft Heinz. The role of Senior Brand Manager- within the Marketing department. You’ll be working in a high performing team- alongside peers always trying to reach the next level. Reporting into Head of Marketing Turkey. In this role you will work on all our brands- helping develop and implement marketing activities to achieve ambitious portfolio growth strategies- backed by global resources and learnings.
You’ll be treated as an owner from day one- working in cross-functional teams to drive category success while being supported by a close-knit team who will set you up for success and invest in your growth.
Key Responsibilities
- Working on Heinz Brand Building
- Supporting profitable growth (P&L- Promo- Volume- Pack & Price)
- Understanding what an insight is vs observation/data.
- Understanding the concept of category- you know how to track KPIs across the portfolio to identify issues and opportunities.
- Understanding of the concept of Key Brand Pillars/Documents (eg: Brand positioning).
- Identifying root causes and drivers of current brand performance and consumer preference
- Understanding of the components of what makes a good robust business case in terms of innovation.
- Participating in innovation projects- and knowing what your role in a project team is.
- Understanding what makes a great brief and the core production process for the most widely used communication platforms/ formats.
- Understanding the role of different agencies (media- creative- tech) and their role in driving brand impact.
- Working with the Trade Marketing and Sales Team to execute excellent in-store visibility plans and off shelf tailoring for different customers and channels where appropriate- using shopper and customer insights. Monitoring KPIS (brick &mortar and e-commerce).
- Understanding the key levers that drive consumer penetration- consumption- trial and repeat.
- Analyzing data from a variety of sources to have a comprehensive understanding of performance.
- Showing a rigorous commercial mindset- understanding key channels- key data sources for tracking performance. Understanding a full P&L.
- Following up shopper experiences and habits
Qualifications
- Bachelor or master’s degree from a reputable university
- Minimum 7+ years in marketing experience
- Brand management experience in FMCG or similar accountabilities
- A strong command over English with an ability to understand and communicate clearly and effectively.
- Ability to manage- anticipate and navigate alignments with internal and external stakeholders
About us:
The Kraft Heinz Company is one of the largest food and beverage companies in the world- with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality- great-tasting- and nutritious foods for over 150 years. Our brands are truly global- with products produced and marketed in over 40 countries. These beloved products include condiments and sauces- cheese and dairy- meals- meats- refreshment beverages- coffee- infant and nutrition products- and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand- we’re united under one vision To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39-000+ food lovers- creative thinkers- and high performers worldwide. Together- we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible- sustainable practices that extend to every facet of our business- our consumers- and our communities. Every day- we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future- build a legacy- and lead as a global citizen – there’s only one thing to do join our table and let’s make life delicious!
#LI-GH1
About Us
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Our Culture of Ownership, Meritocracy and Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.
As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.