General information

All posting locations: USA-IL, , United States of America

Job Function: 05 - Marketing

Date Published: 07-Mar-2023

Ref #: R-66397

Description & Requirements

The Senior Manager- Customer Marketing-Strategic Accounts is an essential role in the Away From Home (AFH) Business Unit (BU) leading all marketing initiatives for a select few of our largest- most strategic customers in the AFH business. Strategic Accounts initiatives include developing strategic priorities for your customers and developing and implementing full go-to-market strategies meeting the objectives of the business.

AFH is all about Taste- Flavor- and Experience and the Strategic Accounts channel with our largest chain accounts is a place that all three elements come to life on the biggest stages of the restaurant industry. We have aligned and dedicated specific resources to support current and accelerate new- high impact strategic initiatives for this Strategic Accounts channel and with that brings high visibility and high expectations. This role provides a unique opportunity to highlight our portfolio of #1 brands- some of the most iconic brands in the world- on a national level- diving deep with big customers and providing exciting consumer experiences.

The Senior Manager- Customer Marketing-Strategic Accounts role provides an opportunity to demonstrate a broad range of marketing skills from menu branding and digital marketing to full consumer targeted campaigns. Also- developing and launching branded innovation with both internal and customer innovation teams while collaborating directly with the respective Brand teams. This role also provides c-suite visibility and requires a highly effective relationship builder to initiate- maintain and navigate multiple relationships.

Success in this role would mean developing a clear strategic path for Kraft Heinz and the customer for the next 3+ years- developing and executing the highest quality marketing programs- branding- and innovation projects- creating a deep network of contacts to drive progress- while understanding and effectively managing the full go-to-market process.

This role provides direct interaction with cross-functional activities including Consumer Insights- Sales- Brand Marketing- Operations- Research & Development- and Finance- resulting in strengthened marketing fundamentals and a holistic approach to driving business growth. This role also interacts with customer and industry partners- developing direct relationships to effectively drive the marketing agenda and support the overall customer strategy.

Primary Responsibilities

  • Marketing lead for Strategic Accounts

  • Responsible for marketing strategy development and execution to drive channel and customer growth in accordance with brand and Away From Home strategic priorities

  • Supports joint business planning driving marketing strategy with priority customers

  • Develops and maintains relationships with customer and industry counterparts

  • Drives collaboration- development- and execution of initiatives internally across functions

  • Monitors and analyzes sales volumes- market share trends- and competitive activity

  • Performs in-depth analysis of research and insights data- reporting on and integrating findings into multi-channel marketing programs to optimize their performance

  • Initiates and maintains R&D projects through the scoping and commercialization processes

  • Weekly reporting on initiatives and business drivers and weekly- monthly- quarterly strategic direction/items to execute against

  • Collaborate closely with cross-functional leaders including but not limited to: Sales- Category/Brand Marketing- Finance- Project Management- R&D- Operations- Culinary- and Consumer Insights

  • P&L management- indirect ownership supporting Finance and Sales and understands key levers to increase profit.


  • Bachelor’s Degree in Business- Marketing or related field

  • 5+ years of experience in multi-channel marketing- product management- brand management; Foodservice experience a plus but not required

  • Strong numerical and analytical skill set with ability to interpret quantitative data and perform detailed trend analysis utilizing raw volume data

  • Experience managing a P&L or Strategic Initiatives for a business is a plus

  • Outstanding verbal- written and interpersonal communications skills with a proven ability to work collaboratively

  • Ability to persuade and build coalitions and credibility across organizations

  • Ability to handle simultaneous projects and deliver within agreed upon time frames.

  • Experience in marketing plan development: situational assessment- strategic and tactical plan development

  • Comfortable with ambiguity and internally motivated to drive improvement every day

  • Strong organizational and project management skills

*Role Requires at least 25% travel*

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Vaccination & Office Collaboration Expectations

Our highest priority is always the health, wellbeing, and safety of our Kraft Heinz family. We require our office-based, home-based, R&D, and sales team members to be fully vaccinated against COVID-19, unless approved for a medical or religious accommodation.

We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact for assistance.