General information

All posting locations: Chicago, Illinois, United States of America

Job Function: 08 - PR/Communications & Regulatory

Date Published: 08-Nov-2022

Ref #: R-63046

Description & Requirements

The Senior Manager- Digital Content Creation- Global Corporate Communications- is responsible for developing video and digital content to support the external and internal storytelling efforts of the Global Communications team. This person looks for storytelling opportunities in the large and small and are always thinking about ways to tell those stories across multiple mediums and platforms to best engage with audiences. They are tuned into the latest trends in content across social platforms and have a deep and shown understanding of standard processes in digital content creation.

This position will serve as the team’s multimedia SME and will partner with team members and key Company collaborators to lead all aspects of all elements of corporate storytelling - from big-picture owned content strategy development to the nuts and bolts of video production- photography- and social content creation. This position ensures that all communications reflect the Company’s core values and advance the business strategy. This person reports to the Vice President- Global Corporate Brand Communications & Reputation Management.

Primary Responsibilities

  • Coordinate with team leadership to develop a digital storytelling strategy and content calendar for the Global Corporate Communications Team.
  • Support Global Corporate Communications team in video production for external and internal audience content creation. For video creation- lead all elements of video production- from pre-production through delivery. Ability to act as a single shooter across video and photography is a must.
  • Consistently give to the story bank a set of visually creative and compelling story ideas.
  • Chip in to efforts with external partners to find opportunities to develop visually-compelling digital content aligned to Company goals and editorial efforts.
  • Develop and socialize an institutional approach to finding and telling engaging digital narrative- working closely with internal partners and their vital team members.
  • Lead effort to build b-roll content suite and coordinate with internal collaborators to ensure the media center on the Company’s website hosts the latest digital content.
  • Assist in build-out of video storytelling studio(s) at the Company’s downtown Chicago office- including driving the process to source key video production equipment and software.
  • Coordinate with team members to create additional types of digital content- including still photography- infographics- and social content- in support of global communications initiatives.
  • Engage their community of content creation authorities to assist in content creation that goes beyond the ability of one person.
  • Help Global Corporate Communications team instill a sense of purpose- cohesiveness- and partnership in the Company’s dispersed workforce and inspire confidence and credibility among team members.
  • Ensure that all communications reflect the Company’s core values and advance business strategy.


  • Experience in video production- editing and content delivery.
  • BA in Communications- journalism or equivalent.
  • Food and beverage or consumer packaged goods (CPG) experience a plus.

Individual Skills

  • High-reaching- strong project manager- collaborator- teammate and individual contributor.
  • Robust video production skills from pre-production to final delivery- including story concepting- script writing- video production- shooting- editing- and final content delivery.
  • History of handling others and leading and driving the work of junior creative team members.
  • Experience working with executive leaders within an organization and educating team members in standard processes across digital content creation.
  • Ability to design digital infographics and/or social content graphics from start to finish.
  • High degree of personal and professional savvy and experience to inspire confidence among audiences at all levels of the organization.
  • Strong problem solver with ability to lead projects and keep many elements moving at the same time.
  • Strong writer- editor- and able to guide and influence others through prose.

Mentality & Behaviors

  • Passion to challenge the status quo- find innovative solutions and drive out-of-the-box ideas. Loves and accepts change.
  • Believes in a culture of collaboration- clarity- safety- and trust.
  • Not afraid to “roll up sleeves-” seeks to go beyond comfort to learn and pushes teams to do the same. Empowers others to learn and grow with an experimental attitude to drive innovation.
  • High level of passion for communications- quality work and team building.
  • Conceptual and creative problem solver- capable of developing plans and content that deliver results.
  • Strong creativity- flexible and adaptable- stimulated by challenges- and open-minded with a strong desire to learn.
  • Strong- insightful orientation and a high level of personal commitment and caring.

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Vaccination & Office Collaboration Expectations

Our highest priority is always the health, wellbeing, and safety of our Kraft Heinz family. We require our office-based, home-based, R&D, and sales team members to be fully vaccinated against COVID-19, unless approved for a medical or religious accommodation.

We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact for assistance.