All posting locations: Chicago, Illinois, United States of America
Job Function: 05 - Marketing
Date Published: 20-Nov-2023
Ref #: R-76890
Description & Requirements
The Senior Manager of Media Analytics & Measurement will be responsible for developing and maintaining strong partnerships with internal and external stakeholders to partner in ongoing measurement and reporting efforts in support of KraftHeinz media investment. This included partnering with leadership at media platforms and publishers to ensure optimal data quality, consistent output deliverables, and learning agendas. The ideal candidate will have a proven track record of success in managing media platform and publisher measurement relationships, have experience with MMM models and synthesizing data into actionable insights in support of media teams. This role will serve as a key resource for the North America Media Team to secure the resources and opportunities to drive brand growth and lead in standing up ongoing measurement rituals and routines for North American Zone media investment.
Responsibilities:
Develop and maintain strong partnerships with media platforms and publishers to ensure optimal pricing, placement, and resources.
Lead the collaboration with the global COE by supporting the North America Zone media leadership and bringing best practices across the globe to media measurement and analytics reporting
Collaborate with media partners and North America Media Leadership to develop annual joint business plans and learning plans that align with the company's business goals and objectives.
Monitor and report on the performance of platform and publisher portfolio level investments, providing recommendations for optimization and improvement.
Manage and allocate resources effectively to support cross functional stakeholders and to influence the execution of media plans and investment optimizations.
Collaborate with cross-functional teams to ensure consistent messaging and understanding of media performance insights across stakeholders.
Stay up-to-date with changes in media measurement landscapes and identify new ways to leverage tools, data and partnerships to drive growth.
Develop and maintain strong relationships with key measurement partners, agencies and internal and external stakeholders.
Play a role in evaluating data partnerships, new technologies and measurement and reporting of new tactics and applications of media
Responsible for ensuring quality data flow to measurement partners and lead data QA to feed measurement model ecosystem
Responsible for building quarterly MMM reporting outputs and standing up regular diagnostic reporting cadences in partnership with external media agency partner
Qualifications:
Bachelor's or Master's degree in marketing, communications, data science, measurement and analytics, or related field.
7+ years of experience in managing media analytics and media measurement projects with a proven track record of success.
Strong analytic and relationship management skills.
Excellent communication skills, both written and verbal.
In-depth knowledge of media landscapes and media buying platforms and measurement methodologies.
Experience with data analysis and MMM reporting, and the ability to translate insights into actionable recommendations.
Demonstrated ability to work effectively in a fast-paced, dynamic environment.
Familiarity with marketing automation and CRM systems is a plus.
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com.