All posting locations: USA-IL, , United States of America
Job Function: 05 - Marketing
Date Published: 24-Feb-2023
Ref #: R-66399
Description & Requirements
The Senior Marketing Analyst- C-Store + Deli is a crucial role within the Away From Home (AFH) Business Unit leading all AFH driven C-Store + Deli (CSD) marketing initiatives. The Senior Analyst is responsible for developing the marketing strategy and leading cross-functional business partners to meet our goals of building brand relevance- health- and conversion while delivering profitable growth for the channel.
The C-Store + Deli channel consists of national and regional convenience store operators and distributors as well as managing the Deli- or Retail Foodservice- business. There are significant growth opportunities with some of the most iconic brands in the world from the Kraft Heinz portfolio in partnership with customers that have high consumer relevance and awareness. Managing this channel also has incredible opportunities of collaboration with the Retail Grocery business as one of the only channels that has significant revenue on both sides and can unlock opportunities with customers and unique experiences in the SA’s professional development.
This role provides direct interaction with cross-functional activities including Consumer Insights- Sales- Brand Marketing- Operations- Research & Development- and Finance- resulting in strengthened marketing fundamentals and a broad view to driving business growth. This role also interacts with customer and industry partners- developing direct relationships to effectively drive the marketing agenda and support the overall customer strategy.
Primary Responsibilities
Marketing lead for Away From Home C-Store and Deli Channels
Responsible for marketing strategy development and execution to drive channel and customer growth in accordance with brand and Away From Home strategic priorities
Supports joint business planning driving marketing strategy with priority customers
Develops and maintains relationships with customer and industry counterparts
Drives collaboration- development- and execution of initiatives internally across functions
Monitors and analyzes sales volumes- market share trends- and competitive activity
Performs in-depth analysis of research and insights data- reporting on and integrating findings into multi-channel marketing programs to optimize their performance
Initiates and maintains R&D projects through the commercialization processes
Weekly reporting on initiatives and business drivers and weekly- monthly- quarterly strategic direction/items to execute against
Collaborate closely with cross-functional leaders including but not limited to: Sales- Brand Marketing- Finance- Project Management- R&D- Operations- Culinary- and Insights
P&L management- indirect ownership supporting Finance and Sales and understands key levers to increase profit
Qualifications
Bachelor’s Degree in Marketing- Business or related field
3+ years of experience in multi-channel marketing- product management- brand management. B2B and Away From Home marketing experience
Experience in strategic and tactical marketing plan development- managing the P&L and budget to deliver on critical initiatives
Ability to synthesize consumer- operator- and channel trends translating data into actions
Strong numerical and analytical skills with ability to interpret quantitative data and perform detailed trend analysis applying large- raw volume data
Outstanding verbal- written- and interpersonal communications skills with a proven ability to work collaboratively with internal and external cross functional teams
Ability to handle simultaneous projects and deliver within agreed upon time frames
Strong organizational and project management skills
Ability to persuade and build coalitions and credibility across organizations
Comfortable with ambiguity and internally motivated to drive improvement every day
About Us
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Our Culture of Ownership, Meritocracy and Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.
As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
Vaccination & Office Collaboration Expectations
Our highest priority is always the health, wellbeing, and safety of our Kraft Heinz family. We require our office-based, home-based, R&D, and sales team members to be fully vaccinated against COVID-19, unless approved for a medical or religious accommodation.
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact HRCompliance@kraftheinz.com for assistance.