General information

All posting locations: London, , United Kingdom

Job Function: 05 - Marketing

Date Published: 18-Sep-2023

Ref #: R-73239

Description & Requirements

About the Position

We have an excellent opportunity available for a Senior Shopper Marketing Manager to make a difference at Kraft Heinz. The role lies within the UK Growth Structure- made up from Categories – Marketing and Commercial- Brand Comms & Media- but will be working closely with our Sales organization too.

You’ll be working in a high performing team- alongside peers always trying to reach the next level. Get ready for a lot of exposure to internal senior stakeholders- and external relationships with our trade partners and agencies whilst unlocking and executing major initiatives in store to help grow our business.

In brief- you will be responsible for;

  • All ‘lower funnel’ activation within retail media estate
  • Driving ROI close to point of purchase through:
    • In store executions (shopper)
    • Activity on retailer websites (working with ecommerce)
    • Targeted activity using retail media offsite (working with media team)
    • Near store activity (e.g. billboards at store front and in magazines)

  • Responsible for budget across these retail media touchpoints where we get best ROI
  • Own the launch of innovation platforms in store to drive trial and penetration
  • Own the activity selling process to our top retailers as well as identify retail events opportunities for our brands
  • Partner and negotiate with the retailer agencies to unlock the strongest execution possible
  • Manage shopper marketing agency(s) to develop best in class creative within retailer guidelines
  • Develop the rituals & routines of the shopper marketing team with the rest of the organization
  • Review performance- ROI and tracking of campaigns and apply learnings for future initiatives
  • Act as the connection between Sales- Commercial and Marketing for shopper marketing


Hard Skills

• Experience owning a full shopper marketing department or multiple- large customers
• Experience working with shopper marketing agencies & retailers
• Proven delivery of shopper marketing plans across core business and innovation
• Good analytical and commercial skills

Professional Attributes

Communication Skills and Collaboration
• At Kraft Heinz you’ll easily be exposed to senior management- no matter your level. Therefore- it’s important you have excellent communication skills- with the ability to simplify and deal with all kinds of different stakeholders across sales- marketing and our agency partners.

Strategic and Creative
• Strategic capabilities and experience in marketing and sales strategy development- situational and trend analysis. Work with marketing team to amplify and apply core creative ideas in to in store and online environment

Project management skills and ability to simplify
• You’re organized- structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe and to work well and manage cross functional teams. You are able to make choices and select what not to do.

Result driven
• You don’t only focus on your own results- but always do what’s best for the company and the brand.

What we offer you

• An ambitious employer; we only want to the best for you;
• A fast career track like only few other companies can match;
• A competitive salary and excellent bonus structure;
• Permanent contract; for we believe in doing big bets on people;
• Always room for new ideas; if you have an excellent idea- please let us know and we can set it in action!

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.