About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Vaccination & Future of Work Expectations

Our highest priority is always the health and safety of our Kraft Heinz family. We require our office-based, home-based, R&D, and sales team members to be fully vaccinated against COVID-19, unless approved for a medical or religious accommodation. This will enable our transition to hybrid work while maximizing the wellbeing of our entire team.

We believe the office is a critical driver of innovation, connection and development, but also realize providing more flexibility to our employees is critical in this new world. Starting in January 2022, the majority of our salaried employees will be able to work virtually for up to two days each week to create a more agile and modern workplace. Some jobs may be required to be performed fully in person depending a role’s responsibilities and requirements.

General information

All posting locations: Chicago, Illinois, United States of America

Job Function: 05 - Marketing

Department: 05 - 03 - Marketing & Trade Activation

Date Published: 10-Aug-2022

Job Type: Regular

Description & Requirements

The evolution of why- where- and how we shop is undergoing a captivating change. At Kraft Heinz (KHC)- we want to be the leaders in understanding this evolution and leverage it to elevate the shopper experience while championing strategies for our retail partners and the company. As a trusted Leader- you will play a pivotal role in this transformation!

The Shopper Insights Lead- Mass & Club will collaborate with key business leaders in Customer Business Development- Field Category Leadership & Sales teams. You will be experienced in engaging with key partners to understand their needs and research plans while also demonstrating the ability to combine shopper & marketplace trends with custom insights to produce concrete insights- which will lead to breakthrough strategies.

Proficiency and experience demonstrating fundamental research methodologies- tools and techniques is required along with a desire to understand the retailer priorities in driving traffic in the omni-channel landscape across shopper missions and in-store basket sizes. This role will report to the Shopper Insights Director – Omni-Channel.


  • Synthesize data- glean insights and embed foundational shopper understanding throughout Customer Development Org and Sales teams to directly impact strategies for KHC brands and retail activation

  • Frame and re-frame business questions from partners and gain alignment- to ensure the right questions are being addressed- and the answers are commercially delivered

  • Elevate the impact of the Insights function on the business by challenging the status quo and ensuring focus of research on commercial applicability/impact

  • Establish and demonstrate relationships with insights- analytics- culture and trends agency resources

  • Collaborate with cross-functional teams to commercialize and redefine shopper takeaways across the organization


  • Bachelors' Degree required- MBA or other Masters' degree preferred with a concentration in research- marketing- or quantitative analysis or related field

  • 7+ years' consumer/shopper research multifaceted experience with expertise in implementing primary research

  • Working with Walmart- Dollar General- Kroger- Costco- Sam’s Club and Retail/Operations experience is a plus

  • Strong quantitative analysis (syndicated data knowledge) and custom research experience

  • Ability to frame the research questions to address the business issues at hand

  • Skilled in the application of sophisticated research design- appropriate methodologies- and statistical applications to address business issues

  • Effectively synthesize data (syndicated sources such as IRI/Numerator + shopper- customer & category trends) and present a powerful visual story to convey key messages and the implications/actions for the business

  • Augment with custom research (internal custom surveys or partnership with external research agencies) as needed

  • Analytical & creative problem solving abilities

  • Exceptional interpersonal and communication (verbal- written- story telling) skills

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact HRCompliance@kraftheinz.com for assistance.