About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Vaccination & Future of Work Expectations

Our highest priority is always the health and safety of our Kraft Heinz family. We require our office-based, home-based, R&D, and sales team members to be fully vaccinated against COVID-19, unless approved for a medical or religious accommodation. This will enable our transition to hybrid work while maximizing the wellbeing of our entire team.

We believe the office is a critical driver of innovation, connection and development, but also realize providing more flexibility to our employees is critical in this new world. Starting in January 2022, the majority of our salaried employees will be able to work virtually for up to two days each week to create a more agile and modern workplace. Some jobs may be required to be performed fully in person depending a role’s responsibilities and requirements.

General information

All posting locations: Chicago, Illinois, United States of America

Job Function: 05 - Marketing

Department: 05 - 02 - Adv- Digital- Graphic Design

Date Published: 07-Jun-2022

Job Type: Regular

Description & Requirements

This Senior Analyst- Paid Media Buyer is responsible for paid media investment across Kraft Heinz retailer platforms; owning end-to-end activation- optimization- reporting- test & learn- and channel analysis. This individual will hold a meaningful role in media strategy and execution. The role is an integral part of building the foundation and defining processes for a new- fast growing team. To ensure success- the position requires that the candidate be a self-starter- organized- diligent- and highly motivated. The individual is hungry to build- learn- reinvent- and is comfortable with ambiguity and change. Growth opportunities exist in media- insights- brand- sales- and tech.

Responsibilities:

  • Activate omni-channel advertising campaigns including targeted display- search- and OTT/OLV ads to deliver upon key critical metrics

  • Own channel performance across multiple brands and retailers to get results while meeting growth and ROAS objectives

  • Own hands-on-keyboard optimizations to meet and exceed objectives across our Kraft Heinz brand portfolio and retailers including Amazon- Walmart- Instacart- Kroger- and Target- etc. in both the United States and Canada

  • Manage weekly- monthly- and quarterly reporting; Draw insights from raw data for campaign performance- optimization opportunities- test & learns- etc.

  • Continually test and learn and evaluate potential opportunities; structure tests that drive business growth

  • Synthesize campaign findings and communicate data-driven recommendations and standard methodologies to internal teams on a regular basis

  • Interface cross-functionally with eCommerce sales- brand and shopper teams regarding investment analysis- performance- and budget recommendations

  • Deliver both topline sales- market share and media efficiency targets (Return on Ad Spend – ROAS- Cost per Click – CPC- New-to-Brand Buyers)

  • Partner with key collaborators to build robust channel- customer- and brand strategies using your subject matter expertise

Qualifications

  • Strong personal motivation in fast paced- often ambiguous environments with a bias for action

  • Exceptional communication skills- with experience managing multiple partners

  • Ability to effectively work independently as well as collaboratively across multiple functions

  • Highly analytical and data-driven with an ability to tell stories using data

  • Minimum 1-2+ years of proven media buying experience; Paid Search- DSP- DMP and ad serving/tracking (DCM) understanding required

  • Bonus: Platform experience in - Amazon Advertising- Instacart Ads- Walmart Connect- Kroger PromoteIQ- Criteo- Pacvue- Citrus- Quotient- Amazon Marketing Cloud- Commerce IQ a plus

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Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity