About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Don Mills, Ontario, Canada

Job Function: 05 - Marketing

Department: 05 - 06 - Product / Brand Management

Date Published: 30-Aug-2021

Job Type: Regular

Description & Requirements

Role Overview

As Sr. Associate Brand Manager at Kraft Heinz Canada- you will have a role in leading and executing multi-brand category marketing plans for the Foodservice function as well as supporting the strategic development of the brands short and long-term revenue and profit targets in line with corporate objectives.  You will be responsible for developing the strategic execution of our brands vision with internal stakeholders and communicate this to external customer partners through your passion and excitement. 


  • Leads in the development of the Foodservice Marketing Category Plans through research- internal data analysis and customer activities. This involves helping identify market opportunities/ issues- customer business priorities and the presentation of options. This also includes working with retail to develop our Host Food strategies.
  • Manage profit and loss for associated Meal Solution categories and associated ZBB budget.
  • Build strong relationships with colleagues in Marketing (immediate team); Marketing Services (Culinary- Insights); shared resources with Kraft Heinz including Business Development- R&D- Supply/Demand Planning; Design/Packaging; and Sales to leverage the overall power of a strong multi-faceted Foodservice team.
  • Lead our Foodservice Scale marketing initiatives to drive share growth and increase brand impressions (Pantry Day- Skip/Uber programs- Hockeyville). 
  • Manage our Foodservice category media buy and calendar.
  • Develop all category assets for E-comm- FS website and GS1.
  • Work with Sales to drive share growth on categories by providing tools and programming.
  • Provides key business counsel as well as development of customer proposals with Sales to support the growth objectives.
  • Act as analytics lead- sharing actionable Insights from diverse sources- including Direct Link and Technomic. Uses these findings to develop recommendations for strategies & execution- in Innovation & Customer Marketing.
  • Translates business goals into action plans and develops the appropriate contingency plans.
  • Budget management- ensuring efficient spend and providing ongoing tracking and management.
  • Leads the launch of branded innovation and brand maintenance associated categories.


  • Completed Bachelor’s degree is a requirement
  • Knowledge of Foodservice Industry is considered an asset
  • Be able to communicate effectively to multiple internal and external stakeholders
  • Demonstrated leadership- drive for results and superior execution
  • Superior communication skills- including verbal- written and presentation
  • Good interpersonal skills working with many levels within the organization.
  • Solid analytical- problem solving skills
  • Proven project management skills
  • Ability to identify and develop innovative ideas- understand brand strategies and business solutions
  • Knowledge and ability to gather- interpret and apply industry insights and trends

Kraft Heinz is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified candidates will be considered for opportunities- regardless of race- religion- faith- creed- age- ethnicity- marital status- gender identity- sexual orientation- or disability. Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact: accessibility@kraftheinzcompany.com.



Toronto- ON

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity