About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Don Mills, Ontario, Canada

Job Function: 05 - Marketing

Department: 05 - 06 - Product / Brand Management

Date Published: 17-Jun-2022

Job Type: Regular

Description & Requirements

Sr. Brand Manager – Beverage- Desert and Infant  

The Sr. Brand Manager will help with creating customer demand for the Kraft Heinz- Beverage- Desert and Infant brand business and help with formulating the brand's long-term strategy and developing and executing marketing plans. They define the brand's pricing- packaging- trade merchandising- advertising and promotion strategies and allocate the budget accordingly. They work in collaboration with other stakeholders on marketing initiatives in support of long-term strategies with help from the business unit team. Accountable for delivering the brand's profit- volume and market share goals. This position assists the business unit team on assigned brands in all aspects of the P&L.

Key Components of the role 

  • Create consumer demand for assigned brands/categories and formulate the brand's long-term strategy
  • Define the brand's pricing- packaging- trade merchandising- advertising and promotion strategies and allocate the budget accordingly
  • Partner on marketing initiatives in support of long-term strategies through leadership of the cross-functional team
  • Collaborate with Brand Activation Team to drive excitement and win at point of purchase
  • Own the P&L for respective brands and categories and accountability for delivering profit- volume- and market share objectives
  • Steer cross-functional commercialization team to deliver product and packaging changes- including quality improvements- cost reductions and new item launches
  • Lead negotiations on new product opportunities or developments within set time-scales and budgets
  • Provide field sales tools- materials- and training on brand/product introductions or enhancements- as well as new marketing/sales campaigns- to achieve sales goals
  • Responsible for Demand Review and inputs to IR/MBR- including Risk and Ops
  • Oversee analysis and reporting of performance across various key performance indicators (KPIs)
  • Coach- develop- and motivate direct reports to own specific processes- targets- and deliverables


  • 7 to 10 years’ experience in marketing for an established or startup CPG company or experience supporting on the agency side (advertising- consulting- media)
  • Bachelor’s degree required- MBA preferred
  • Operates with a sense of urgency
  • Strong leadership and drive for results
  • Strong communication skills
  • Strategic capability and experience in marketing plan development; situation assessment- strategy and tactical plan development
  • Experience in cross-functional team management
  • Ability to handle simultaneous projects and deliver in agreed upon timelines

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity