All posting locations: Chicago, Illinois, United States of America
Job Function: 05 - Marketing
Date Published: 10-Nov-2023
Ref #: R-76663
Description & Requirements
Senior Brand Managers are leaders in our brands and businesses: You unearth opportunity to drive impact and turn ideas into actions. Your responsibilities will span across strategy, advertising, media, and agency management. This position is best suited for someone who is creative, has a bias for action, a love for social media, and excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals.
The Sr. Brand Manager role will lead communications for our iconic kids’ beverage brand, Capri Sun. You will be responsible for partnering with incredible creative talent to ways to make this brand relevant for a new generation of kids and parents. You will be responsible for thinking differently about how we advertise, and for inspiring others to do the same. You will be leading the launch of ground-breaking innovation.
Key Components of the Role
Lead full cross-agency team (creative, social, media, PR) to build breakthrough communications that will build brand equity and drive long-term growth for the business. Responsible for owning all parts of the creative process, including:
The development of the creative brief
The creation of a creative strategy, grounded in an understanding of the consumer and culture
Identification of the best creative ideas for development
Driving agency discussion, owner of feedback to lead agency
Thinking strategically and holistically across full marketing mix, with specific focus and passion on emerging platforms
Creating research framework for campaign development
Managing the overall brand communications budget
Develop a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy; identify areas of opportunity to deepen understanding and partner with insights leads to answer
Drive strong collaboration with internal Kraft Heinz cross-functional partners, including category marketing, PR and corporate communications, media house, consumer insights, sales, finance as we take creative ideas & activations from concept to reality
Lead discussions during presentations with business unit and marketing senior leadership, and champion bold and breakthrough ideas at the most senior levels of our organization
Analyze data to develop strategies and assess in market results to drive business objectives; develop learning agendas to drive continuous improvement in our advertising efforts
Qualifications
Creative innovators with the courage to stand up for ideas and are passionate about the power of brand, design & consumer experience to impact strategic direction of business
Proven track record of drive for results and leadership
Operates with agility with solid problem solving and simplification skills
Strong communication, influence and relationship building skills in a cross-functional team environment
Advanced experience in marketing or experience supporting on the agency side (advertising, consulting, media), social media specific experience a plus
Models resiliency in a dynamic, fast paced work environment that requires flexibility to manage multiple simultaneous projects
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com.