About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Vaccination & Future of Work Expectations

Our highest priority is always the health and safety of our Kraft Heinz family. We require our office-based, home-based, R&D, and sales team members to be fully vaccinated against COVID-19, unless approved for a medical or religious accommodation. This will enable our transition to hybrid work while maximizing the wellbeing of our entire team.

We believe the office is a critical driver of innovation, connection and development, but also realize providing more flexibility to our employees is critical in this new world. Starting in January 2022, the majority of our salaried employees will be able to work virtually for up to two days each week to create a more agile and modern workplace. Some jobs may be required to be performed fully in person depending a role’s responsibilities and requirements.

General information

All posting locations: Chicago, Illinois, United States of America

Job Function: 05 - Marketing

Department: 05 - 11 - Brand Build Product / Brand Management

Date Published: 16-Jun-2022

Job Type: Regular

Description & Requirements

Position Summary

Sr. Brand Managers are leaders in our brands and businesses: You unearth opportunity to drive impact and turn ideas into actions. Your responsibilities will span across strategy- advertising- media- and agency management. This position is best suited for someone who is creative- has a bias for action- a love for social media- and excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals.

The Senior Brand Manager role on Oscar Mayer brings with it the opportunity to lead an award winning brand. You will work on the Keep It Oscar campaign- a new masterbrand refresh that brings together cold cuts- hot dogs- and bacon. Through this campaign we celebrate the lighter- not-so-serious side of life- and bring levity to all kinds of situations. You’ll work on newsworthy activations and leverage our famous “Hotdoggers” and the iconic Wienermobile to breakthrough in culture and build this brand.

Key Components of the Role

  • Build breakthrough communications that will build brand equity and drive long-term growth for the business
    • Manage end to end creative strategy
    • Own creative brief for external collaborators
    • Identify best creative territory/big idea for development
    • Drive agency discussion- owner of feedback to lead agency
    • Think strategically and holistically across full marketing mix- with specific focus and passion on emerging platforms
    • Approve research framework for creative development
    • Lead ABM in hands-on collaboration with dedicated social media team- engaging the brand in culture
  • Manage team with 2 direct reports and full team of 15 including
    • ABM responsible for partnering on brief development and execution of 360 marketing campaigns and activations- bringing the brand into culture- and exploding creative ideas across social media platforms in collaboration with our dedicated in house social media agency
    • Marketing manager of Wienermobile program- including a fleet of 6 Wienermobiles- 12 “Hotdoggers” dedicated to bringing Oscar Mayer across the country at events and via social media- and the administrator of the Wienermobile program
  • Drive strong collaboration with category marketing- central marketing- consumer insights- sales- finance- and agency partners to take creative ideas & activations from concept to reality
  • Lead discussions during presentations with business unit and marketing senior leadership
  • Lead full cross-agency team (creative- social- media- PR) to bring ideas to life and  extend campaign across relevant channels
  • Develop a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy
  • Analyze data to develop strategies and assess in market results to drive business objectives
  • Responsible for delivering creative work and activations on time and on budget


  • Creative innovators with the courage to stand up for ideas and are passionate about the power of brand- design & consumer experience to impact strategic direction of business
  • Proven track record of drive for results and leadership
  • Operates with agility with solid problem solving and simplification skills
  • Strong communication- influence and relationship building skills in a cross-functional team environment
  • 7+ years of proven experience in marketing for a CPG company or experience supporting on the agency side (advertising- consulting- media)- social media specific experience a plus
  • Bachelor’s degree required
  • Models resiliency in a dynamic- fast paced work environment that requires flexibility to manage multiple simultaneous projects


Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity