All posting locations: Chicago, Illinois, United States of America
Job Function: 05 - Marketing
Date Published: 07-Sep-2023
Ref #: R-74409
Description & Requirements
As a key strategic business partner and consumer insights lead for the Agile Disruptive Innovation team- you will have the opportunity to directly impact growth for our North American brand portfolio. This person will be responsible for owning the consumer and marketplace learning agenda across brands and channels to identify innovation opportunities rooted in price pack architecture (PPA) and shopper behavior that drive top and bottom line growth for Kraft Heinz and retail partners.
This role requires a person who can be:
Strategic: Be a strategic business partner to the marketing team and a key agent for organizational change. Demonstrate understanding of the consumer- research methodologies/techniques- standard processes and experience to drive the business forward.
Influential: Influence the organization and work seamlessly with cross-functional teams. Engage with senior management and present insights to senior executive leaders.
Impactful: Influence "so-what’s" by making concrete recommendations routed in deep understanding of marketing- business- and consumer. Robust communication and interpersonal skills collect disparate pieces of data together into a cohesive and compelling story.
An Owner: Independent leader with the ability to get your dig into the details and craft a function against a blank slate without buying pre-packaged solutions or methodologies.
Collaborative: Ability to build and maintain partnerships within agile pods and within functions across the organization.
Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Ability to thrive in ambiguity- while showing strong drive for results and adaptability.
Self-Starter: Ability to demonstrate a high degree of independence- resiliency- leadership/ownership- with limited oversight.
Essential Functions & Responsibilities
Strategic Insight lead for the Innovation Acceleration Team.
Lead critical consumer and market insights initiatives to provide consumers with the best products and price points to meet their needs and drive sustainable- profitable growth for Kraft Heinz and retail partners.
Leverage in-depth knowledge of consumer and culinary trends- competition- and consumer and shopper behavior to ideate and inspire growth strategies for Kraft Heinz across all retail channels.
Develop and lead agile research plans for new products using risk-based approaches and nimble methods across whitespace identification- opportunity assessment- optimal pricing- innovation forecasting- and innovation validation (consumer testing and/or in-market testing).
Identify ways to drive speed through experimentation to learn and execute all opportunities.
Evaluate sales impact of PPA and Channels Innovation and identify lessons learned to improve trial- velocity- and incrementality of future innovation.
Help develop research Best Practices for the organization.
Help develop research Best Practices for the organization
Work with research vendors to provide outstanding research approaches for agility- speed and breakthrough insights
Expected Experience & Required Skills
Minimum of 6+ years of proven Strategic Insights/Consumer Research experience role- preferably within CPG. Innovation experience preferred.
Proficient in various market research techniques- including both qualitative and quantitative methods
Experience working with both primary and secondary data sources
Expert knowledge of syndicated research tools (e.g. Nielsen- Circana- etc)
Strong storytelling skills and ability to influence all levels of an organization
Proficient with innovation and custom research methods for CPG products required- both qualitative and quantitative
Experience using syndicated services (e.g. Nielsen or IRI Scanner- Mintel- Numerator and Panel Data- Technomic- etc)
Strong analytical skills- including pricing and designing and implementing in-market tests
Ability to lead multiple projects simultaneously
Excellent communication- organization and presentation skills (written- oral- and across Microsoft Office Suite)
Work Environment & Schedule
This is a Hybrid role with 3 days a week in the local office- with limited travel or visits to external locations; offices are open workspaces. Additionally- this role requires working a salaried- exempt schedule to best execute against customer and internal expectations
Physical demands include but not limited to
Willingness to drive and/or travel as needed
Operate a computer and view screens for ~100% of work schedule
LI-Hybrid
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com.