About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Don Mills, Ontario, Canada

Job Function: 05 - Marketing

Department: 05 - 05 - Marketing Research- Insights

Date Published: 16-Sep-2021

Job Type: Temporary

Description & Requirements

Reporting into the Head of Consumer Insights- the Sr. Manager – Consumer Insights & Special Projects is a key business partner of the Kraft Heinz Brand Building team- responsible for driving the development of innovation- marketing strategies and brand results.  This individual will provide marketing research and consumer insight partnership to influence Brand strategy and business decisions.

In addition- this role may support other special projects as per business needs.

Key Responsibilities:

  • Primary Research:  Working closely with key stakeholders- identify learning gaps; design and execute research and distill insights to drive action and support strategic initiatives (ie. Brand Positioning- Innovation Pipeline Development & Validation- Brand Foundations & comms; Product Quality initiatives).
  • Accelerate Innovation & Renovation:  cross functional collaboration to identify- develop- size and validate a multi-year pipeline of innovation and renovation for 2023+
  • De-average the consumer: Help build brands that consumers love as a strategic partner in the communication process by inputting into the marketing brief and leading research and recommendations to drive equity and growth.
  • Leverage new agile tools and methodologies to drive speed to insight and ultimately- speed to market with need- based solutions.
  • Other special projects as required.

Qualifications:

  • Bachelor’s Degree is required; specialization in Social Science- Business Administration- or Marketing is preferred
  • 8+ Years of Market Research/Insights experience is required; mix of client and agency side preferred
  • Strong functional & technical expertise in quantitative and qualitative research & analytics techniques
  • Experience across a broad range of market research techniques and analytical techniques such as: product testing- concept testing- data mining- questionnaire development for Usage & Attitude- Nielsen syndicated tools (MarketTrack- Homescan Panel);
  • Strong sense of ownership and drive for results
  • High degree of emotional intelligence and ability to build effective working relationships
  • Demonstrated experience with agile research tools- methodologies- and applications
  • Proven ability to source- work with and combine disparate data sets to find patterns- extract insights and answer business questions
  • Understanding of marketing processes- business planning- marketing strategy
  • A storyteller- with strong communication and presentation skills
  • Solutions oriented; Outside the box thinking
  • Confidence to adapt to and manage changing priorities
  • Skilled in the application of research design and appropriate methodologies;
  • Ability to synthesize data from multiple sources- tell a clear story- and influence key stakeholders
  • Thrives in an ownership environment working autonomously- with passion and enthusiasm;
  • Strong project management skills- and ability to influence teams to keep in track/ability to be agile and put a solution in place in changing environment
  • Demonstrates thought leadership and curiosity.
  • Confidence to adapt to and manage changing priorities
  • Expert computer literacy- advanced MS Excel and Power Point skills.​

Kraft Heinz is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified candidates will be considered for the opportunities- regardless of race- religion- faith- creed- age- ethnicity- marital status- gender identity- sexual orientation- or disability. Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact: accessibility@kraftheinzcompany.com.

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#LI-Location

Toronto- ON

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity