About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Don Mills, Ontario, Canada

Job Function: 05 - Marketing

Department: 05 - 05 - Marketing Research- Insights

Date Published: 01-Aug-2022

Job Type: Regular

Description & Requirements

Sr. Manager- Consumer Insights - Taste Elevation

Reporting to the Head of Consumer Insights- the Sr. Manager- Consumer Insights is the consumer insights and strategic business partner for the Taste Elevation Platform team in Canada. In this role- you will be responsible for helping to drive the voice of the consumer- delivering insights and strategic recommendations to develop and implement strategy- influence decisions across all areas of the business from base business to innovation for iconic brands such as Kraft Peanut Butter- Philadelphia Cream Cheese- and Heinz Ketchup.

This role requires a person who can be:

  • Strategic: Be a strategic business partner to the Platform team and a key agent for organizational change. Demonstrate understanding of consumer research methodologies/techniques- subject matter expertise and experience to drive the business forward
  • Influential: Influence at all levels of the organization and work seamlessly with cross-functional teams. Engage with senior management and present insights to senior executive leaders.
  • Impactful: Influence "so-what’s" by making concrete recommendations rooted in deep understanding of marketing- business- and consumer. Robust communication and interpersonal skills collect disparate pieces of data together into a cohesive and compelling story.
  • An Owner: Independent leader with the ability to get your dig into the details and craft a function against a blank slate without buying pre-packaged solutions or methodologies.
  • Collaborative: Build and maintain partnerships within functions across the organization.
  • Flexible: Be flexible and innovative adjusting to changing priorities and business challenges. Ability to thrive in ambiguity- while showing strong drive for results and adaptability.
  • Self-Starter: Ability to demonstrate a high degree of independence- resiliency- leadership/ownership- with limited oversight.

Responsibilities within the team include

  • Strategic Insight lead across the Taste Elevation portfolio of brands
  • Lead key critical initiatives based on business goals- such as Consumer Targeting & Positioning- Innovation Pipeline- Renovation and Communication Strategy & Evaluation.
  • Develop and lead comprehensive research plans for both existing products and new products from scoping- concept development- screening- optimization- confirmatory testing and post-launch analysis- packaging graphics and structure etc.
  • Support brand’s annual marketing plans- including strategy- creative development and optimization
  • Guide product quality and value engineering initiatives by delivering consumer insights- developing action standards/decision criteria
  • Help develop research Best Practices for the organization
  • Work with research vendors to provide Best in Class research approaches for agility- speed and breakthrough insights.


  • Bachelor’s Degree is required; specialization in Social Science- Business Administration- or Marketing is preferred
  • 6+ years in strategic insights/consumer research/ market research role – preferably within CPG
  • Strong functional & technical expertise in quantitative- qualitative research & data analytics
  • High degree of emotional intelligence and ability to build effective working relationships
  • Demonstrated experience with agile research tools- methodologies- and applications
  • Understanding of marketing processes- business planning- marketing strategy
  • Strong sense of ownership and drive for results
  • Confidence to adapt to and manage changing priorities
  • Excellent communication- organization and presentation skills (written- oral- and across Microsoft Office Suite)

Kraft Heinz is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified candidates will be considered for the MBA opportunities- regardless of race- religion- faith- creed- age- ethnicity- marital status- gender identity- sexual orientation- or disability. Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact: accessibility@kraftheinzcompany.com.


Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact HRCompliance@kraftheinz.com for assistance.