All posting locations: Chicago, Illinois, United States of America, Toronto, Ontario, Canada
Job Function: 05 - Marketing
Date Published: 30-Apr-2024
Ref #: R-81964
Description & Requirements
The Senior Manager, Marketing Excellence – Integrated Marketing is accountable for leading a cross-functional team of marketing experts to design, create and deploy best-in-class connected consumer experiences that deliver against the brand strategy. They are accountable for owning team routines, data integrity of the brand activations in their scope and driving enterprise marketing priorities inclusion in go-to-market activation. Using strong organizational and leadership skills are essential to connect these multi-disciplinary teams and build an environment of collaboration, ownership and trust with a high bar for marketing excellence.
Key Components of the Role (Job Responsibilities)
- Partner with a cross functional team in planning & execution of marketing communications and connected consumer experiences for high priority brands
- Understand the brand strategy and marketing ecosystem, acting as an objective integrator of the cross functional team ensuring a connected consumer experience and that marketing and growth priorities are included from brief to execution
- Drive continuous improvement of our marketing operating model through internal qualitative feedback and quantitative measurement against operating model metrics, sharing learning and progress with Marketing Excellence team and leadership
- Own Marketing Command Center data integrity for the brands supported; includes all aspects of the integrated marketing plan (complete brief/intake forms, activation calendars, connected assets, in-market dates, appropriate meta tags, etc.)
- Manage cross functional routines ensuring key achievements, activities and results are assigned and delivered with executional excellence
Qualifications
- Prior proven experience effectively leading cross functional teams within a matrixed marketing organization or marketing agency
- Proven knowledge of the marketing ecosystem (brand management, brand communications, creative agency, digital, media, ecomm/omni, operations, IT, etc.)
- Strong organizational, process and communication skills; this role is a connector of people and information ensuring marketing priorities and programs are well-integrated and delivered with excellence
- Experience with continuous improvement and change efforts
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com.