General information

All posting locations: Cincinnati, Ohio, United States of America

Job Function: 05 - Marketing

Date Published: 11-Sep-2023

Ref #: R-74552

Description & Requirements

The Senior Manager- Omni Shopper Marketing is an integral part of the Shopper Marketing team within the North American Growth Office. This individual supports area Leadership- owns the management of the marketing budget- spearheads strategic annual planning of key drive periods at retail and acts as the main contact and trusted adviser to internal and external partners.

Primary Responsibilities

  • Provide Shopper Marketing leadership and key point of contact to Customer(s)
  • Own budget management/reporting and ongoing process improvement for Customer(s)
  • Steer strategic annual planning of key marketing activations and strategy in-store
  • Provide best-in-class council to the Customer(s) sought at better demonstrating national brand plans- preferred suppliers- and the U.S. Sales Game Plan
  • Partner with BU and Central Marketing Teams to identify and develop shopper programs that align with both customer objectives as well as internal sales and brand team goals
  • Build compelling selling tools to aid the field with securing retailer support of key promotions
  • Establish new routines and rituals to improve communication and knowledge sharing between the field- BU- and leadership
  • Own relationship with TKH creative agency and P57 media agency teams for the Customer(s)
  • Re-application of traditional brand management principles to in-store environment.

Preferred Qualifications

  • Proven industry experience in consumer packaged goods- or similar experience
  • Proficient in Microsoft Office programs
  • Strong sales- marketing- category planning and/or analytical background
  • Media experience with any Retailer Media Networks
  • Strong oral and written communication skills- including reporting and presentation skills
  • Excellent organization and project management skills
  • Ability to work autonomously with minimal direction
  • Savvy with business intelligence tools/software (ex. IRI- Tableau- and Budget Management)
  • Ability to effectively summarize sophisticated information upwards and influence sales leadership to drive appropriate action
  • Strong at forging internal/external relationships and commanding trust/respect of others
  • Proven track record to coordinate a strategic vision and a team of individuals in a fast-paced- results driven environment
  • Kroger-relevant experience (84.51- Market 6)

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

Office Collaboration & Hybrid Work Environment

We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact