General information

All posting locations: Chicago, Illinois, United States of America

Job Function: 05 - Marketing

Date Published: 15-May-2024

Ref #: R-82587

Description & Requirements

The Senior Manager, National Omnichannel Shopper Marketing is an integral part of the Omnichannel Shopper Marketing team within the North America Customer Development Organization. This individual leads national brand Omnichannel Shopper Marketing strategy, through partnership back with the Brand Teams and Customer Omnichannel Shopper Marketing Teams to identify and develop brand specific Omnichannel Shopper Marketing programs.

Essential Functions & Responsibilities

  • Key point of contact to Omnichannel Shopper Marketing Customer Teams and Brand Teams.
  • Partner with Brand Teams to identify and develop strategy and creatives for omnichannel shopper programs that align with both customer objectives as well as internal sales and brand team goals
  • Collaborate with Brand Teams to develop omnichannel programs and national strategy, facilitating seamless briefings for Omnichannel Shopper Marketing Customer Teams to execute at various retailers
  • Brief agency team(s) and internal partners on omnichannel shopper marketing activations, providing clear guidance on strategy and success criteria
  • Own relationship with Creative Agency Team to develop national omnichannel shopper marketing programs, inclusive of creative reviews and feedback
  • Own budget management/reporting and ongoing process improvement for Omnichannel Shopper Marketing Customer Teams and Brand Teams
  • Collaborate closely with Omnichannel Shopper Marketing Customer Teams, Retail Media Team and Brand Teams to adapt strategies and tactics based on performance data
  • Establish new routines and rituals to improve communication and knowledge sharing between the field, Brand Teams, Omnichannel Shopper Marketing Customer Teams and leadership
  • Streamline share outs on customer Omnichannel Shopper Marketing program plans, performance and key learnings

Expected Experience & Required Skills

  • Consumer package goods industry experience or similar experience
  • Strong commercially grounded brand management background (Preferred: Platform Marketing Experience)
  • Strong at forging internal/external relationships and commanding trust/respect of others
  • Proven track record to coordinate a strategic vision and a team of individuals in a fast-paced, results driven environment
  • Creative Agency Leadership including creative review and feedback
  • General understanding of customer marketing tactics, go to market planning, and working knowledge of retail media
  • Strong sales, finance, category planning and/or analytical background
  • Strong oral and written communication skills, including reporting and presentation skills
  • Excellent organization and project management skills
  • Ability to work autonomously with minimal direction
  • Proficient in Microsoft Office programs

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

Office Collaboration & Hybrid Work Environment

We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact