All posting locations: Chicago, Illinois, United States of America
Job Function: 05 - Marketing
Date Published: 03-May-2023
Ref #: R-69607
Description & Requirements
We’re on a journey to transform our omni organization- using data- agility- technology- and best-in-class talent to achieve our long-term growth ambitions. Media is a core function to enable this transformation. As the digital landscape continues to evolve- we’re looking for data driven- entrepreneurial-minded- and consumer obsessed media experts to help us on this journey.
The Sr. Manager – Performance & Retail Media is responsible for overseeing paid media investment across Kraft Heinz retailer platforms; coordinating and directing external agency partners that own end-to-end activation- optimization- reporting- test & learn- and channel analysis. This leader is a versatile media specialist who will drive our eCommerce and omnichannel businesses- with a focus on defining retail paid search and programmatic display strategies. The position requires a candidate that is a strong influencer- strategic thinker- self-starter- and change maker. The individual is hungry to learn- redefine- and is comfortable with change- ambiguity- and rapid industry growth.
Essential Functions & Responsibilities
Develop advertising campaigns and marketing strategies across our Kraft Heinz brand portfolio and retailers including Amazon- Walmart- Instacart- Kroger- Target- etc. for retail media (programmatic- display- paid search)
Lead and foster strong leadership relationships with our retailer media groups and agency partners
Own multimillion-dollar media investment plan and optimize to deliver sales- market share- share of shelf- and media efficiency targets (return on investment- cost-per-click- etc.)
Partner with eCommerce Sales- Omni Shopper Marketing- and Brand teams to create integrated omnichannel strategies that achieve campaign and business objectives
Synthesize campaign findings and communicate data-driven recommendations and best practices to key collaborators on a regular basis
Regularly participate and own quarterly business reviews- retailer media capabilities assessments and industry POVs
Collaborate with the Growth Organization and Brand teams to identify growth areas and white space opportunities
Develop test and learn innovation plans to continuously drive the business forward
Regularly partner with broader media team to share tactical recommendations and best practices
Define tactical learning agenda and consult annual Joint Business Partnerships
Continuously innovate and develop forward thinking strategies and roadmaps as media capabilities evolve
Expected Experience & Required Skills
Prior media agency experience required
Prior people management experience required
Prior or shown experience in Retail (eCommerce a plus) and/or Consumer Packaged Goods (CPG) preferred
Media strategy / buying experience across programmatic- paid search- or OLV/OTT; retail media specifically preferred
Experience leading multiple partners’ expectations
Strong storytelling and influence ability to internal and external partners and senior leaders (VP- GM level)
Shown results-oriented media expert
Strong motivation in fast paced environment with a bias for action
Ability to effectively work independently as well as collaboratively across multiple functions
Work Environment & Schedule
This is a Hybrid role with 2-3 days a week in the local office- with limited travel or visits to external locations; offices are open workspaces. Additionally- this role requires working a salaried- exempt schedule to best execute against customer and internal expectations
Physical demands include but not limited to
Willingness to drive and/or travel as needed
Operate a computer and view screens for ~100% of work schedule
#LI-Hybrid
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact HRCompliance@kraftheinz.com for assistance.