About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Chicago, Illinois, United States of America

Job Function: 05 - Marketing

Department: 05 - 02 - Adv- Digital- Graphic Design

Date Published: 12-Oct-2021

Job Type: Regular

Description & Requirements

This role is responsible for developing and driving eCommerce media strategies for Instacart- Target- and Shipt including direct partnerships- 360 programmatic media buying- paid social and paid search to deliver the execution of complex programs consistently and successfully. This position requires that the candidate be a strategic thinker- self-starter- strong communicator- results oriented and highly motivated.  This individual will hold a diverse role in both the planning and management marketing executions across customers as well as understanding post activation results and determining recommended action plans. 
 

 

Primary Responsibilities 

  • Develop holistic advertising campaigns and marketing strategies that include Instacart- Shipt and Target onsite and offsite traffic drivers (targeted display ads- paid search- paid social- and acquisition emails) to deliver upon key KPIs 

  • Manage day-to-day relationship with our retail media and agency partners- including overseeing retailers’ media budget 

  • Partner with eCommerce Sales- Shopper Marketing- and Brand teams to drive holistic omnichannel strategies that achieve campaign and business objectives (Target) 

  • Deliver topline sales- market share and media efficiency targets (return on investment- cost-per-click) 

  • Define search strategy and structure- including targeted keywords and content development 

  • Create detailed media briefs for various initiatives to launch programs that comply with brand guidelines- align with business objectives- and exceed defined performance KPIs 

  • Synthesize campaign learnings and communicate data-driven recommendations and best practices to the sales and brand leadership on a regular basis 

  • Collaborate with the Consumer Insights- BU Strategy & Development and Category Management teams to identify growth areas and white space opportunities 

  • Develop test and learn innovation plans to continuously drive the business forward 

  • Define new product launch and go-to-market plans for eCommerce  

  • Continuously pushes the envelope and develops forward thinking strategies and roadmaps as media capabilities evolve  

  • Serve as lead eCommerce media strategy contact for designated Business Unit 

Manage and oversee one direct reports’ performance and development 
 

 

Qualifications 

  • Exceptional communication skills- with experience managing multiple stakeholders’ expectations 

  • Strong presentation and storytelling skills to internal and external partners- as well as senior leadership (GM and President Level) 

  • Strong leadership ability through ambiguity and change 

  • Proven media expert 

  • Strong personal motivation in fast paced- high pressure environment with a bias for action 

  • Ability to effectively work independently as well as collaboratively across multiple functions  

  • Minimum 6 years of media experience- 7-8+ years preferred 

  • Prior or relevant experience in Retail (eCommerce a plus) and/or Consumer Packaged Goods (CPG) required 

  • Media buying experience- DSP- DMP and ad serving/tracking (DCM) understanding preferred 

  • Prior media agency experience preferred 

  • Prior people management experience preferred

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Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity