About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Amsterdam, , Netherlands

Job Function: 01 - Sales

Department: 01 - 02 - Business / Category Development

Date Published: 10-Jan-2022

Job Type: Regular

Description & Requirements

About the Position

We have an opportunity for a driven Trade Category Manager. The role is positioned in Amsterdam- working in the Benelux Business Unit with a team full of performance driven peers. The TCM reports directly to the Commercial Category Lead and is in close contact with the senior stakeholders in the Business Unit. The TCM has the responsibility to set out and implement the efficient category management strategy of your product category. This includes drafting commercial strategies- identifying brand & category opportunities and regular sparring sessions with the marketing- sales- finance- procurement and other commercial teams.

In brief- you take ownership of;

  • The definition of the Retailer strategy and Channel strategy including price/pack format differentiation.
  • The Business Growth of the Kraft Heinz Company for the assigned category (Sauces);
  • Own relationship with account managers and be the main point of reference in the implementation of the commercial strategy.
  • Work with sales on bottom-up planning from customer segmentation and customer surgeries.
  • Working closely with Marketing and CDM- build the commercial plan for NPD – assumptions on cost price- margin and distribution targets by customer and channel and engage the sales in executional delivery of the plan;
  • Work closely with sales- finance and supply to build accurate forecast by month- quarter and year considering the sellout- sell in and stocks in the market.


Hard Skills

  • Please kindly note that you need to have an EU Working Permit (Orientation Year Visa not included) in order to proceed for this position.
  • Minimal bachelor’s degree (preferably in Economics of Finance)
  • Proficient in both Dutch and English
  • At least 3 years of relevant work experience in consulting- business analyses- sales- marketing- category- trade marketing and similar roles.
  • Experience within the FMCG industry is a plus- but not a necessity

Professional Attributes

  • Interpersonal Skills - At Kraft Heinz- people are easily exposed to senior management- no matter the level. Therefore- excellent communication skills to deal with all kinds of different stakeholders is important.
  • Confident / Ability to give pushback - We value people who are not easily thrown off their game- not even when getting resistance.
  • Resilience - Ability to bounce back after a disappointment or set back- big or small. Always continue to move onward & upward.
  • Ability to Simplify - We like to keep it simple. And to implement fast. Simplifications skills are highly appreciated- when providing simple solutions dealing with sophisticated challenges.
  • Commercial Sense - Always seeking for opportunities to expand the business and build more savings- while over delivering your targets.
  • Analytical - We’re a very data driven company. You know how to translate sophisticated data into a simple solution with an analytical approach.

What we offer you

  • A fast career track like only few other companies can match;
  • A competitive salary and excellent bonus structure (above market);
  • Permanent contract; for we believe in doing big bets on people;
  • Always room for new insights; if you have an excellent idea- please let us know- and we can set it in action!

Location: Amsterdam

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity