About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Düsseldorf, , Germany

Job Function: 05 - Marketing

Department: 05 - 03 - Marketing & Trade Activation

Date Published: 14-Dec-2021

Job Type: Regular

Description & Requirements

About the Position                           

We have an excellent opportunity available for a Trade Marketing Lead to make a difference at Kraft Heinz. You’ll be working in a high performing team- alongside peers always trying to reach the next level. Get ready for a lot of exposure to internal senior stakeholders. Among other things this role is responsible for the alignment of our category marketing strategy with retailer strategies- the conversion of brand & innovation initiatives into strong sell-in stories- the development & execution of an even clearer pricing & promotional strategy and be the first point of contact with our retail sales teams.

In brief- you will be responsible for:

  • Leading a team of 3 trade marketing managers and 1 intern  
  • Defining the channel & retailer strategy aligned with the customer marketing strategy and the customer needs
  • Analyzing market data to understand risks and opportunities
  • Recommending a promotional strategy and guidelines for the category and ensuring compliance to these guidelines
  • Creating sell in support material to engage Kraft Heinz sales team and its customers for the category initiatives
  • Acting as consultants on key category projects such as range reviews and strategic planning


Hard Skills

! Please kindly note that you need to have an EU Working Permit (Orientation Year Visa not included)- in order to proceed for this position.  

  • University degree in Management- Economics or equivalent
  • Fluent German - mandatory
  • Very good English skills
  • At least 5 years of experience in Trade Marketing- Category Development-  Activation Department or Shopper Marketing Department within the FMCG sector
  • Very good software skills (Nielsen- MS Office)

Professional Attitude

At Kraft Heinz you’ll be easily exposed to senior management- no matter your level. Therefore- it’s important you have excellent communication skills- to deal with all kinds of stakeholders. Achieving results is nice- but achieving results with the team is simply the best. You’re a team player- which means you’re sometimes a leader- sometimes a follower but always working towards the same common goal.

We like to keep it simple. And to execute fast. Your ability to simplify will be needed- when you provide simple solutions dealing with complex challenges.

That is not all. You have high energy and enthusiasm- with a strong commitment to go the extra mile. You have a plan how to show that your product is top of the top. Moreover- you can execute this plan but upcoming satisfaction will only boost your motivation to get more and more. Finally you have an entrepreneurial spirit and belief in the opportunities that The Kraft Heinz Company has to offer.

What we offer you / You deserve

  • A fast career track like only few other companies can match;
  • Permanent contract; for we believe in doing big bets on people;
  • Attractive benefits
  • Attractive bonus system depending on achieved results
  • Always room for new ideas and an environment rich in diversity
  • High responsibility- individual position in international company being a leader in its categories
  • Being part of a dynamic team of professionals


Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity