About the Role
Job Description
The project involves gathering and ensuring data quality, accuracy, and timeliness for key markets in Africa, focusing on the ketchup and mayonnaise categories for retail and Away From Home (AFH) channels.
What You'll Do:
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Collect and ensure quality, accurate, and timely data of South Africa, Kenya, and Ghana markets and reporting by measuring progress and finding opportunities
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Conduct a comprehensive assessment of the ketchup and mayonnaise categories for retail and AFH channels: competitive environment, category dynamics, price segmentation, channel segmentation, formats and package sizes, shoppers/consumers insights.
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Figure out the positioning of the Heinz brand and draw a roadmap for developing the Taste Elevation platform portfolio.
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Create a marketing support plan, including critical platforms, tag lines (messages), what audience the communication is aimed at, what mechanics are planned to be used.
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Determine the critical consumption periods and how the Heinz brand responds to them and formulate recommendations for a promotional plan, including channel/client specifics.
What You Bring:
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Recent University degree
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Analytical skills
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Ability to formulate hypotheses and find evidence
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Competent written and oral communication
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Ability to build a selling story and package it into a presentation
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Know the basics of sales, P&L, product promotion
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Solution-oriented mindset and can-do attitude
#LI-EU1
Location(s)
Dubai Office
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
About Us
Kraft Heinz is a global food company with a delicious heritage. Our emerging and iconic food and beverage brands deliver the best taste, fun, and quality to every table we touch. Worldwide.
We’re on a mission to disrupt not only our own business, but the global food industry. Consumer obsession and unexpected partnerships fuel our progress. As we drive innovation company-wide.
Our people are connected by a culture of ownership, agility and endless curiosity. We believe in being good humans — working to improve our company, communities, and planet.
We’re proud of where we’ve been and even more thrilled about where we’re headed as we nourish the world and lead the future of food.
