About the Role
Job Description
Objective:
Responsible of Trade Marketing of Away From Home AFH, this role is also responsible of create food service strategic plan by having consistent communication with Marketing categories, R&D, and CMI/Growth, knowing the business characteristics, and bringing relevant market trends making Food Service portfolio a platform for trial and brand construction increasing KH's sphere of influence in different channels.
Key Activities/ Deliverables:
-Responsible of the strategy development of AFH channel and portfolio management in the company.
-Co-create & align the strategy of the channel that includes Trade plan, 3-year plan, tactic plan for the AFH considering both sub channels QSR & Distributors.
-Tropicalizing and adapting the global strategies or pillars to México market (Heinz verified, hospitality, etc.)
-Co-create the innovation plan incorporating the insights & commercial inputs & leading for AFH the innovation process.
-Co-work & leading the LTOS implementation in independents & QSR making a whole campaign in collaboration with mkt team & commercial team.
-AFH Trade Mkt budget lead & responsible of the process and ZBB Administration.
-Responsible of the equipment strategy (Keystones / Dispensers) and the relationship and strategy alignment with the US
-Building the collaboration with the Mkt Managers to develop category strategy in the channel.
-Work and develop with the Trade Marketing Manager to tropicalize the trade promotions within the cannel.
Competencies (experiences/ Education):
University Graduate, Master´s Degree if possible
Experience of 2 years working with in Marketing of consumer products.
Experience working in Sales / Trade marketing.
Experience with B2B or Foodservice industry.
Food Service / Away from home experience is a must have
Marketing and Trade marketing know-how.
Skills (Knowledge/ Capabilities):
English: Advanced
Excel: Advanced
Location(s)
Mexico, D.F.
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
About Us
Kraft Heinz is a global food company with a delicious heritage. Our emerging and iconic food and beverage brands deliver the best taste, fun, and quality to every table we touch. Worldwide.
We’re on a mission to disrupt not only our own business, but the global food industry. Consumer obsession and unexpected partnerships fuel our progress. As we drive innovation company-wide.
Our people are connected by a culture of ownership, agility and endless curiosity. We believe in being good humans — working to improve our company, communities, and planet.
We’re proud of where we’ve been and even more thrilled about where we’re headed as we nourish the world and lead the future of food.
