Marketing Intern

  • All Posting Locations: Dubai, Dubai, AE
  • Job Functions: Marketing
  • Date Published: September 5, 2024
  • Ref#: R-86090

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An office with Kraft Heinz product images on the wall
a 4 pack of raspberry jell-o

About the Role

Job Description

The project involves gathering and ensuring data quality, accuracy, and timeliness for key markets in Africa, focusing on the ketchup and mayonnaise categories for retail and Away From Home (AFH) channels. 

What You'll Do:

  • Collect and ensure quality, accurate, and timely data of South Africa, Kenya, and Ghana markets and reporting by measuring progress and finding opportunities 

  • Conduct a comprehensive assessment of the ketchup and mayonnaise categories for retail and AFH channels: competitive environment, category dynamics, price segmentation, channel segmentation, formats and package sizes, shoppers/consumers insights. 

  • ​Figure out the positioning of the Heinz brand and draw a roadmap for developing the Taste Elevation platform portfolio. 

  • Create a marketing support plan, including critical platforms, tag lines (messages), what audience the communication is aimed at, what mechanics are planned to be used. 

  • Determine the critical consumption periods and how the Heinz brand responds to them and formulate recommendations for a promotional plan, including channel/client specifics. 

What You Bring:

  •  ​Recent University degree  

  • Analytical skills 

  • Ability to formulate hypotheses and find evidence 

  • Competent written and oral communication 

  • Ability to build a selling story and package it into a presentation 

  • Know the basics of sales, P&L, product promotion 

  • Solution-oriented mindset and can-do attitude   

 

#LI-EU1

Location(s)

Dubai Office

 

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

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Our Digital team empowers every aspect of our business.

Discovering what’s next in food using Python, Azure ML and Alteryx. Building and designing apps. Improving our supply chain.

We’re bringing agility to beloved brands across the globe — making life delicious for our customers and communities, today and tomorrow.

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In Human Resources, we’re finding and developing great talent to continue our legacy. We’re here for every colleague, for their performance and their wellbeing.

Together, we’re helping everyone to grow their own way.

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Whether you’re a seasoned manufacturing veteran or new to the world of plants, there’s tons of opportunity for career growth and development.

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Strategizers

Our Marketing team are the voice of our consumers. Connecting the right people, to the right products, with the right messages and campaigns.

We’re the architects of category growth, making sure our brands are front and center — winning the battle for attention in the minds of people everywhere.

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Whether you want to develop your technical skills or grow as a people manager, there’s a place for you here to advance your career.

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Connectors

Our Sales team drives multibillion dollar distribution strategies. And we do this across channels and across the whole world!

We thrive wherever consumers can meet iconic and innovative brands — in retail, on-trade, and B2B. We’re the closest people to our customers, getting our products to the right people, in the right places.

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“The best thing about working at Kraft Heinz are the benefits and opportunities for growth and career development.”

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About Us

Kraft Heinz is a global food company with a delicious heritage.  Our emerging and iconic food and beverage brands deliver the best taste, fun, and quality to every table we touch. Worldwide.

We’re on a mission to disrupt not only our own business, but the global food industry. Consumer obsession and unexpected partnerships fuel our progress. As we drive innovation company-wide.

Our people are connected by a culture of ownership, agility and endless curiosity. We believe in being good humans — working to improve our company, communities, and planet.

We’re proud of where we’ve been and even more thrilled about where we’re headed as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our iconic and nostalgic brands.

Good isn’t good enough. We choose greatness every day by making bold decisions and challenging what’s ordinary. All while celebrating our wins – and failures – as we work together to transform the future of food.

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