About the Role
Job Description
Detail Job Responsibilities:
To conduct market analysis and in-depth understanding of consumer to identify needs and wants from society related to the brand being handled Create marketing strategy: Long term Strategy (5 years) and Annual Strategy (Marketing Strategy and Brand Sales Strategy) for Kraft Heinz ABC Masterbrand & Soy, Chili sub-brands. Build a creative and effective brand communication Making use of consumer insight and brand positioning statement results quickly in profitable innovation Build and develop subordinate’s competency through guidance and direction in implementing marketing strategy Familiarize the brand to target consumers through active Below the Line promotion Actively learning to improve skill and competency of self and team, thus, can be used for brand development
Location(s)
Menara Mandiri
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
About Us
Kraft Heinz is a global food company with a delicious heritage. Our emerging and iconic food and beverage brands deliver the best taste, fun, and quality to every table we touch. Worldwide.
We’re on a mission to disrupt not only our own business, but the global food industry. Consumer obsession and unexpected partnerships fuel our progress. As we drive innovation company-wide.
Our people are connected by a culture of ownership, agility and endless curiosity. We believe in being good humans — working to improve our company, communities, and planet.
We’re proud of where we’ve been and even more thrilled about where we’re headed as we nourish the world and lead the future of food.
