Manager, Media – Connections Strategy & Investment

Job Description

The Manager, Media Connections Strategy & Investment will be responsible for managing paid media investment for a grouping of Kraft Heinz brands; coordinating and directing external agency partners that own end-to-end activation, optimization, reporting, test & learn, and channel analysis. The manager is media specialist who will drive our media strategy forward, with a focus on defining & implementing paid media channels including, but not limited to, TV, Connected TV, Online Video, Social, Programmatic Display, Influencers, Traditional Search & Content partnerships. The position requires a candidate that is a strategic thinker, data obsessed, and self-starter. The individual is hungry to learn, is comfortable with change, ambiguity, and rapid industry growth.

In partnership with a Lead of Media Connections Strategy & Investment, they will direct our external agency partners in developing connections strategies rooted in consumer insight and understanding of needs, wants and media behaviors. They will be responsible for delivering best in class go-to-market investment strategies, innovative and breakthrough channel plans, unexpected media partnerships, and learning plans. A collaborative, thoughtful partner and subject matter expert, this role will work across the organization to inspire, influence and co-build best in class brand building work. This role will be tasked with delivering plans that bring data, technology, partnerships and content together in meaningful ways to create unique applications and expressions of brand through media.

This is a rare and unique opportunity for a media and consumer insights obsessed media connections professional to build something lasting and impactful. The canvas is set and ready for a creative mind to work magic to help Kraft Heinz grow its brands, add value to the ad experience for consumers and help the company achieve its growth ambitions.

Primary Responsibilities

• Working in partnership with the Media Lead, responsible for translating business objectives into actionable media strategies and leading the agency in the development of go to market tactical plans from concept to sell into execution inclusive of media mix, partner lists and in-campaign optimization roadmaps.

• Leverage available data inclusive of syndicated data, digital analytics, modeling results, marketplace trends and consumer insights to influence the creative process, digital experience and learning plans.

• Contribute to the learning plan development and in campaign reporting and optimization rituals and routines with key stakeholders inclusive of budget reporting, campaign reporting and analytics and sell in of brand specific sponsorships and media programs.

• Partner with Omni Shopper Marketing to create integrated omnichannel strategies that achieve campaign and business objectives

Qualifications

• At least 5-8 years agency or brand side experience building media strategies and tactical plans

• Previous experience working in media on agency and/or brand side

• Proven ability to collaborate and influence in a cross functional model inclusive of agency, creative, and other key disciplines

• Experience working with both digital and traditional media channels inclusive of display, social, video (TV, Connected TV, YouTube), search, and/or influencer

• Effective strategic thinking skills across channels and business objectives

• Strong communication versatility to work across a broad spectrum of Kraft Heinz cross-function teams and varying levels; and willingness to continue to learn and grow in this space

• Willingness to roll up sleeves and be an individual contributor on a variety of tasks

• Organized and able to handle several projects concurrently

• Ability to set priorities and meet deadlines; high degree of productivity necessary

• Ability to work independently on some projects while also implementing direction from the Media Lead and Media Director on other projects

• Results oriented

• Role will be based out of Kraft Heinz Chicago office

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$102,100.00 – $127,600.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.