Associate Director, Non-Commercial Marketing

Job Description

The Associate Director, Customer Marketing, Non-Commercial is a newly created role dedicated to leading the National Accounts (NA) Customer Marketing Team which is a priority growth channel for the US Away From Home (AFH) Business Unit. This role is crucial in leading and developing clear strategic channel priorities, develop and co-create strategic marketing activations to support core brands & innovation launches, deliver go-to-market plans, and strengthening key external partnerships to drive growth.

AFH is all about Taste, Flavor, and Experience and the NA channel is a place that all three elements come to life on the biggest stages of the Away From Home industry. We have aligned and dedicated specific resources to support current and accelerate new, high impact critical initiatives for this channel and with that brings high visibility and high expectations. This role provides a unique opportunity to highlight our portfolio of iconic leading brands on a national scale, elevating strategic partnerships with our customers while providing high impact & memorable experiences to our consumers.  Additional requirements needed include strong marketing skills, customer facing selling experiences, proficiency in analytical skills with ability in leveraging insights into clear customized solutions across several sub-channels of traditional non-commercial segments such as but not limited to lodging, college & universities, sports and entertainment, education and more.

This role has direct interaction with cross-functional teams including AFH Leadership, Consumer Insights, Sales, Brand Marketing, Operations, Research & Development, and Finance, to ensure a broad yet cohesive approach to driving business growth with strengthened marketing fundamentals. This role also interacts with customer and industry partners, developing direct relationships to effectively drive the marketing agenda and support the overall customer strategy.

Essential Functions & Responsibilities

• Marketing lead for National Accounts Team in Away From Home.   You will design and implement impactful marketing activations across all non-commercial segments resulting in elevating brand equity and winning market share

• Culture: Nurture and drive a culture of mentorship across the immediate and extended team. You thrive on developing and motivating people at multiple levels of leadership.

• Teacher: you will hire, train, and develop hard-working marketing teams and support cross-functional teams while building a multifaceted business.

• Leader: You will lead your cross-functional peers and your team to deliver strategic thought leadership and accelerated growth.

• Collaboration with effective decision making : You will collaborate with multiple cross-functional teams to create business opportunities and proactively make strategic and tactical recommendations; no does not phase you

• Strategy: Develop plans for execution and engagement with senior level customer contacts all while taking pride in the detail of foodservice.

• Autonomous: Defining the future and the thought of breaking down barriers excites you. You have strong intuition to anticipate opportunities as you lead the identification and creation of foundational and disruptive category insights, and data capabilities for your team and organization.

• Simplify: You will work with company leadership and customer to define priorities and objectives, specific to key customer JBP’s.

• Passion: You will use insights to create compelling selling story and category strategy, and leverage creative thought processes to tackle category issues and opportunities.

• Company ambassador:  you will represent Kraft Heinz with key industry and customer events.

People Management Responsibilities

• Team (salaried): 4 directs

Expected Experience & Required Skills

• Bachelor’s degree in business, marketing or a related field.  An MBA with a marketing focus is preferred.

• 10+ years of relevant experience in multi-channel marketing, customer marketing, product management, brand management; Foodservice experience a plus.

• Proven leadership experience with leading direct reports, demonstrating the ability to inspire, empower, prioritize with focus and develop high performing teams

• Experience developing successful external relationships with senior executives with a proven ability to influence decision making to drive initiatives forward.

• Experience leading strategic initiatives with managing a P&L.

• Ability to persuade and build coalitions with credibility across organizations.

• Self-starter mentality with a positive attitude to make a difference each day, while consistently driving impactful results and championing innovative marketing solutions

• Demonstrated ability to adapt quickly to changes in business, customer, and consumer needs.

• Pro-active problem solver, with a strategic mindset for navigating successfully complex challenges.

• Able to work as part of a matrix, with an ability to collaborate cross-functionally towards a common goal.

• An impeccable ability for balancing creativity with business needs, inspired by the "now, near and next" and keeping the consumer at the center of the work to inspire innovative marketing campaigns

• Strong numerical and analytical skills with ability to interpret quantitative data and perform detailed trend analysis applying raw volume data.

• Familiarity with digital marketing tools, CRM platforms, AI and marketing automation systems is a plus.

• Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook). 

• Must be willing and able to travel approx. 25% of the time for business, including meetings, site visits, and collaboration sessions with customers.

Work Environment & Schedule

This position is considered a normal office environment with moderate travel to customer locations, stores, manufacturing facilities, etc.; offices are open workspaces. To create a more agile and modern workplace, we allow office-based employees to work virtually for up to two days each week and expect them to work in person during the defined core days at their assigned work location at least three days per workweek. 

This job description is not designed to cover or contain all duties or responsibilities that are required of the role. Duties or responsibilities may change or be added with or without notice

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$159,400.00 – $199,200.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.