National Sales Manager – Away From Home

  • All Posting Locations: Cairo, Al Qahirah, EG
  • Job Functions: Sales
  • Date Published: September 7, 2025
  • Ref#: R-95890

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About the Role

Job Description

The Kraft Heinz Company is looking for National Sales Manager for Away From Home channel who will have the overall responsibility for Lead and manage the HORECA (Hotels, Restaurants, and Catering) channel strategy to drive sustainable sales growth, strengthen market presence, and ensure excellent execution across all customer segments. The role requires strong leadership, critical thinking, and deep understanding of the Egyptian HORECA market dynamics.

Responsibilities:

  • Develop and implement the HORECA channel strategy aligned with company objectives.

  • Lead the sales team to deliver volume, value, and profitability targets.

  • Identify market opportunities, competitive threats, and trends to optimize performance.

  • Define short- and long-term channel goals, budgets, and KPIs

  • Build strong relationships with key HORECA customers, distributors, and industry stakeholders.

  • Provide to Business / Top management a fact-based assessment and recommended prioritization for the channels along with strategies for exploiting high-level opportunities and resolving high level issues

  • Negotiate annual contracts, trading terms, and promotional agreements.

  • Drive new customer acquisition and penetration in targeted geographies and segments

  • Ensure flawless execution of marketing activities, product launches, and activations.

  • Monitor customer compliance with agreements and trade programs.

  • Lead channel budgets, pricing strategies, and promotional spend.

  • Optimize Go-to-market (GTM) models and supply chain efficiency.

  • Track and report on channel performance against KPIs.

  • Train, and develop a high-performing HORECA sales team.

  • Set clear objectives, monitor performance, and provide ongoing coaching to the team.

  • Work closely with RSMs to align data collection and Sales trend analysis.

Qualifications:

  • 10-15 years in FMCG Companies with at least 5 years in a senior HORECA leadership role.

  • Strong network within the hotel, restaurant, and catering sectors.

  • Fluent in English

  • Strong knowledge of local market

  • Strategic planning & commercial acumen.

  • Excellent communication and relationship-building.

  • Negotiation & contract management

  • Analytical and presentation Skills

Location(s)

El Tagamoa El Khames Commercial Office

 

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

Digital at Kraft Heinz

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Builders

Our Digital team empowers every aspect of our business.

Discovering what’s next in food using Python, Azure ML and Alteryx. Building and designing apps. Improving our supply chain.

We’re bringing agility to beloved brands across the globe — making life delicious for our customers and communities, today and tomorrow.

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Together, we’re helping everyone to grow their own way.

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Our Sales team drives multibillion dollar distribution strategies. And we do this across channels and across the whole world!

We thrive wherever consumers can meet iconic and innovative brands — in retail, on-trade, and B2B. We’re the closest people to our customers, getting our products to the right people, in the right places.

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About Us

Kraft Heinz is a global food company with a delicious heritage.  Our emerging and iconic food and beverage brands deliver the best taste, fun, and quality to every table we touch. Worldwide.

We’re on a mission to disrupt not only our own business, but the global food industry. Consumer obsession and unexpected partnerships fuel our progress. As we drive innovation company-wide.

Our people are connected by a culture of ownership, agility and endless curiosity. We believe in being good humans — working to improve our company, communities, and planet.

We’re proud of where we’ve been and even more thrilled about where we’re headed as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our iconic and nostalgic brands.

Good isn’t good enough. We choose greatness every day by making bold decisions and challenging what’s ordinary. All while celebrating our wins – and failures – as we work together to transform the future of food.

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Be ambitious. Aim high. Lead like the owner of our business. Realize your passions and purpose, here at Kraft Heinz.

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