Brand Manager

Job Description

What will you do?

• Develop an understanding of market, competition, consumers and customers through the analysis of market and consumer research to drive the business and take corrective actions when needed.
• Partner with Marketing Head in developing Annual Operating Plan (AOP) and identify locally relevant activation initiatives to drive BU agenda and P&L
• Drives and creates competitive gaps through business efficiency improvements at every step of the value chain.
• Develop marketing execution plans to drive business growth and meet business targets (Volume & Share) while ensuring maximum effectiveness of execution.
• Ensures that brand plans are completed time and perfectly on-time in full.
• Ensure consistent brand look and feel across in line with Brand Guideline
• Supervise brand performance and develop consumer insights through research tools and reporting
• Leads brand performance tracking & monthly brand audit
• Lead, align and monitor marketing campaigns from planning to execution while being consistent with brand objectives and JTBD
• Support annual budgeting, and quarterly forecasting.
• Lead brand NPD including idea generation, preparation of business plans, P&L management, and post launch audits.
• Track NPDS/ innovations and keep close monitoring and take corrective actions when needed.
• Develop and implement advertising, POS, publicity, and consumer promotion plans.
• Develop and implement product and packaging updates.
• Assist in strategy development including one- and three-year plans.
• Communication and coordination across cross-functional teams including: Brand Build, Sales, Operations,  R&D , PMR, R&D, Procurement, supply chain teams

What you bring?

• Passionate for food, culture and new trends.
• Strong analytical skills and data-driven thinking. Validated practical experience in applying testing/experimentation methodologies and optimization strategies.
• Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across regions and functions.
• Result driven and consumer oriented.
• Proactive approach in resolving problems and challenges.
• Strong leadership skills
• Bachelor’s degree in marketing or business Administration
• Strong project management experience on NPD and creative/advertising
• Strong analytical and creative thinking skills. 
• Excellent communication and interpersonal abilities.
• Exceptional stakeholder management to lead cross-functional teams.
• Problem solver who can think outside the box, with resiliency to bounce back from setbacks.
• Ability to work in a fast-paced, dynamic environment.
• Brand management experience in FMCG or similar accountabilities
• Minimum 5-7 years in marketing experience

What we offer you?

• The work you do today will help define the destination of our future tomorrow by redefining and innovating how we bring happiness to our consumers and communities.
• Your unique potential is recognized, valued, and empowered. We help unlock the qualities and abilities necessary for you to perform with passion and purpose
• We’re committed to modeling lifelong learning, curiosity, and creativity. We offer the resources and experiences to continuously improve your skills and grow your career.

Location: New Cairo, Egypt

Location(s)

El Tagamoa El Khames Commercial Office

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.