Digital Manager – Integrated Brand Comms

Job Description

About the Position

We have an excellent opportunity available for an experienced Digital Manager (Communications Manager) to make a difference at Kraft Heinz. The role lies within the UK & Ireland Business Unit. You’ll be working in a high performing team, alongside peers always trying to reach the next level.

You’ll be reporting into Jules Smith, Media Strategy & Brand Communications Lead. Get ready for a lot of exposure to internal senior stakeholders. The development of marketing plans which focus on the consumer experience will be your primary responsibility. You’re constantly looking for ways to deliver 360 execution.

In brief, you will be responsible for;

• Earned Media – including the development and maintenance of the comms calendar, agency management, campaign prioritization & integration into wider comms plans
• Digital Consumer Experience – working with our agency partner to develop and execute the data & digital content strategy, CRM programme and day-to-day management of our digital channels
• Data Management – work with our agencies, brand teams and Global IT to develop our 1PD acquisition strategy, manage & activate our first party data, including compliance with all guidelines and ensure integration with wider comms plans
• Work with brand & eCOM teams to extend their campaigns across all digital touchpoints including web development, shoppable connections and coupon activation
• Tools & Tech Management including (but not limited to) Lytics, Salesforce, Cheetah Digital, Meltwater & CMS
• Measurement & reporting across all areas of communication (excluding Paid Media)

Qualifications

• Demonstrable experience in a digital marketing role (ideally 4-6 years)
• Clear understanding of the role of earned & owned media channels, and how they integrate into wider communication plans
• Experience in PR (either agency or client) including managing and executing campaigns
• Experience in data management, particularly 1PD
• Preferred – Bachelors degree in Marketing/Advertising
   

Professional Attributes

• Communication Skills – At Kraft Heinz you’ll easily be exposed to senior management, no matter your level. Therefore, it’s important you have excellent communication skills, to deal with all kinds of different stakeholders.
• Confident / Ability to give pushback – You’re a go getter, you’re not easily thrown off your game, not even when you get resistance.  
• Resilience – You’re able to bounce back after a disappointment or set back, big or small. And always continue to move onward & upward.
• Ability to Simplify – We like to keep it simple. And to execute fast. Your ability to simplify will be highly appreciated, when you provide simple solutions dealing with complex challenges.
• Analytical – We’re a very data driven company. You know how to translate complex data into a simple solution with your analytical mindset.

What we offer you

• An ambitious employer; we only want to the best for our people!
• Trainings and coaching to help develop your skills and behaviours
• A career track like only few other companies can match
• Flexible and hybrid working approach (3 from the office or with customers / 2 from home)
• Family-friendly and inclusive work environment
• Competitive benefits package to support mental, physical, financial and social well-being
• A competitive salary and excellent bonus structure (above market)
• Always room for new ideas; if you have a good idea, please let us know, and we can set it in action!

Location(s)

London – The Shard

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.