Senior Brand Manager – Marketing, Oscar Mayer Cold Cuts

  • All Posting Locations: Chicago, IL, US
  • Job Functions: Marketing
  • Date Published: December 16, 2024
  • Ref#: R-88556

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About the Role

Job Description

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

We fuel deliciousness around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Jell-O, Capri Sun, Ore-Ida, Kool-Aid, Primal Kitchen, and Classico, among others.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life are global teams of 39,000+ food lovers, creative problem solvers, and dynamic leaders worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger.

We also stand committed to responsible, innovative and sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re redefining the food industry with innovative thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Position Summary

Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As a Senior Brand Manager, you will be at the center for some of the biggest decisions we make.

The Senior Brand Manager – Marketing, Oscar Mayer Cold Cuts at a high-level will be responsible for:

· Delivering an annual and long-term brand strategy and financial operating plan specifically for Oscar Mayer Cold Cuts – informed by a deep understanding of the consumer, customer and category dynamics via Brand Growth Systems work

· Coaching and developing 2 direct reports

This position is best suited for someone who is entrepreneurial, comfortable with ambiguity, has a strong bias for action, and excellent communication skills. This person must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward.

Key Components of the Role

· Bring growth mindset to the development and delivery of both annual and long-term brand strategy and financial operating plan – informed by deep understanding of the consumer, our customers and category dynamics

· Leverage consumption & business analytics (equity, share, volume, etc) to inform action plans that drive key business targets including share and margin enhancement, ultimately assuming ownership of category P&L

· Lead cross-functional team that includes finance, sales, R&D, operations, shopper marketing / communications, and consumer insights across various commercial initiatives such as distribution expansion, capacity planning, pricing/promo plans, innovation, and marketing support plans

· Oversee tactical execution of budget, demand forecasting, sales/category stories, and various commercialization efforts for portfolio

· Manage senior leader discussions with platform general manager and business unit President during monthly business reviews and strategic shareouts

· Coach, develop and motivate team of 2 direct reports

Qualifications

· 5+ years’ experience in marketing for an established or startup CPG company

· Bachelor’s degree in Marketing, Business or related field required, MBA preferred

· Operates with a sense of urgency

· Strategic leadership and drive for results

· Advanced interpersonal and communication skills

· Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development

· Has entrepreneurial spirit and is comfortable navigating the unknown

· Experience in cross-functional team management

· Ability to handle simultaneous projects and deliver on timelines

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$133,400.00 – $166,700.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

  • Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

  • Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

  • Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

  • Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NAZTAOps@kraftheinz.com.

Digital at Kraft Heinz

The
Builders

Our Digital team empowers every aspect of our business.

Discovering what’s next in food using Python, Azure ML and Alteryx. Building and designing apps. Improving our supply chain.

We’re bringing agility to beloved brands across the globe — making life delicious for our customers and communities, today and tomorrow.

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a jar of Kraft Crunchy Peanut Butter

HR at Kraft Heinz

The
Facilitators

People are what makes Kraft Heinz great. Today. And tomorrow.

In Human Resources, we’re finding and developing great talent to continue our legacy. We’re here for every colleague, for their performance and their wellbeing.

Together, we’re helping everyone to grow their own way.

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Manufacturing at Kraft Heinz

The
Makers

Our Manufacturing team is a fully-integrated end-to-end supply chain. We’re the backbone of Kraft Heinz. The people behind the products, delivering the highest quality and value.

Whether you’re a seasoned manufacturing veteran or new to the world of plants, there’s tons of opportunity for career growth and development.

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Marketing at Kraft Heinz

The
Strategizers

Our Marketing team are the voice of our consumers. Connecting the right people, to the right products, with the right messages and campaigns.

We’re the architects of category growth, making sure our brands are front and center — winning the battle for attention in the minds of people everywhere.

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R&D at Kraft Heinz

The
Creators

Our Research and Development team creates high-quality products that push the boundaries of what’s possible. Innovation is what gets us up in the morning!

Whether you want to develop your technical skills or grow as a people manager, there’s a place for you here to advance your career.

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Sales at Kraft Heinz

The
Connectors

Our Sales team drives multibillion dollar distribution strategies. And we do this across channels and across the whole world!

We thrive wherever consumers can meet iconic and innovative brands — in retail, on-trade, and B2B. We’re the closest people to our customers, getting our products to the right people, in the right places.

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Hear from
our people

“Kraft Heinz doesn’t just talk about their values, they live it every day.”

Traci
Senior Customer Sales Manager

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Hear from
our people

“The best is yet to come at Kraft Heinz. I’ve experienced the launch of a new purpose, new vision and values. Now I’m seeing all of those things truly take shape and that is very exciting.”

Michael
Associate Director Pension

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Hear from
our people

“The best thing about working at Kraft Heinz are the benefits and opportunities for growth and career development.”

Manetta
Talent acquisition Specialist

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About Us

Kraft Heinz is a global food company with a delicious heritage.  Our emerging and iconic food and beverage brands deliver the best taste, fun, and quality to every table we touch. Worldwide.

We’re on a mission to disrupt not only our own business, but the global food industry. Consumer obsession and unexpected partnerships fuel our progress. As we drive innovation company-wide.

Our people are connected by a culture of ownership, agility and endless curiosity. We believe in being good humans — working to improve our company, communities, and planet.

We’re proud of where we’ve been and even more thrilled about where we’re headed as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our iconic and nostalgic brands.

Good isn’t good enough. We choose greatness every day by making bold decisions and challenging what’s ordinary. All while celebrating our wins – and failures – as we work together to transform the future of food.

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