About the Role
Job Description
OBJECTIVE:
Manage the development and implementation of the execution strategy for the categories, through assortment analysis, definition of brand growth drivers, development of planograms and monitoring of execution indicators – consolidating on Perfect Store strategy and process, leading end to end. Also responsible for POS brand and category activation, such as materials, promotions, shopper experience. Main link between 2 major areas of the company (Sales – Marketing)
KEY ACCOUNTABILITIES:
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Develop Selling Stories for Categories through Brand Strategy and insights to Customers, Sales and Merchandising;
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Lead and recommend Picture of Success by Category (DGMP) and define execution KPIs;
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Lead customized projects based on Shopper Insights. Ex.: Tomato Segmentation, Spices solution;
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Shopper expertise in POS (e.g. mission, process and purchasing behavior, hot spots in stores, etc.) aiming to develop Categories;
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Define the POS Material strategy by Channel and Region (coverage, type of material, investment), connected with brand strategies;
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Management and analysis of the main category execution KPIs to guarantee Sell Out objectives;
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Contribute to map and address category Building blocks in IBP process;
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Develop an optimized activation calendar for the brands, ensuring ROI and alignment with brand campaigns.
SKILLS/COMPETENCIES:
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Previous experience in trade marketing and sales, commercial intelligence and/or channel strategy and/or demand planning and/or analytics
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Fluent or Advanced in English;
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Experience in managing a senior and high-performance team is essential for the position;
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Proficiency in Excel and Power Point;
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Mastery of Tableau (BI and Dashboards), programming language;
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Financial management;
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Nielsen market analysis to identify opportunities;
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Project management;
Location(s)
São Paulo – Eldorado
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
About Us
Kraft Heinz is a global food company with a delicious heritage. Our emerging and iconic food and beverage brands deliver the best taste, fun, and quality to every table we touch. Worldwide.
We’re on a mission to disrupt not only our own business, but the global food industry. Consumer obsession and unexpected partnerships fuel our progress. As we drive innovation company-wide.
Our people are connected by a culture of ownership, agility and endless curiosity. We believe in being good humans — working to improve our company, communities, and planet.
We’re proud of where we’ve been and even more thrilled about where we’re headed as we nourish the world and lead the future of food.
