Senior Analyst, Primal Kitchen

  • All Posting Locations: NA, CA, US
  • Job Functions: Marketing
  • Date Published: December 20, 2024
  • Ref#: R-88776

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About the Role

Job Description

JOB SUMMARY:

The Senior Analyst, Primal Kitchen is a key member of the brand management and strategy team at Primal Kitchen and plays a pivotal role in driving the brand’s growth and success. In this role, you will take a lead role in consumption analytics, forecasting, and coordinating brand activities and strategies.

As the Senior Analyst, you will participate in the development of short- and long-term marketing plans for the total brand, with special attention to several focus categories, including oils, collagen/supplements, dips, and pasta sauce. This role is perfect for someone who thrives in a scrappy, entrepreneurial environment, and loves uncovering actionable insights from large data sets.

KEY RESPONSIBILITIES:

  • Category Leadership:
    • Support the strategic day-to-day management of focus categories, including brand and marketing planning, consumption forecasting, category and competitive insights, and innovation.
  • Strategic Insights & Reporting:
    • Lead ongoing business analytics and reporting for the total Primal Kitchen brand, working alongside the Associate Brand Manager.
    • Leverage multiple data platforms to monitor and analyze consumption of the focus categories to identify root causes and trends, recommend actions, and coordinate plans to drive key metrics like market share, volume, and revenue.
  • Forecasting & Cross-Functional Collaboration:
    • Leads the total Primal Kitchen forecasting model, including monthly process facilitation, model improvements, and coordination of inputs / outputs across cross-functional teams. Includes close partnership with Operations team, and the Demand Planner in particular.
    • Lead the strategic analysis of monthly demand trends and SKU-level forecast updates with a key focus on categories & SKUs of oversight (Oil, Pasta, Collagen, Dips).
  • Sales Support:
    • Develop impactful sales materials, tools, and category review decks to support key initiatives and retailer partnerships with a focus on strategy and storytelling.

You’d be a great fit if this sounds like you:

  • Data-savvy storyteller who excels at creating compelling narratives with PowerPoint.
  • Problem solver who loves diving into large data sets and uncovering actional insights. Experience with tools like Nielsen, SPINS, Circana/IRI, and Numerator is a big plus.
  • Ability to connect the dots between consumption performance and forecasts.
  • Have a passion for problem solving and building reusable solutions with Excel
  • Someone who thrives in a fast-paced environment and enjoys collaborating across all levels and functions.
  • A true food with a passion for natural/specialty foods and wants to understand the “why” behind the buy

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$85,400.00 – $106,800.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

  • Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

  • Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

  • Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

  • Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Home Based GEO PK

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NAZTAOps@kraftheinz.com.

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About Us

Kraft Heinz is a global food company with a delicious heritage.  Our emerging and iconic food and beverage brands deliver the best taste, fun, and quality to every table we touch. Worldwide.

We’re on a mission to disrupt not only our own business, but the global food industry. Consumer obsession and unexpected partnerships fuel our progress. As we drive innovation company-wide.

Our people are connected by a culture of ownership, agility and endless curiosity. We believe in being good humans — working to improve our company, communities, and planet.

We’re proud of where we’ve been and even more thrilled about where we’re headed as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our iconic and nostalgic brands.

Good isn’t good enough. We choose greatness every day by making bold decisions and challenging what’s ordinary. All while celebrating our wins – and failures – as we work together to transform the future of food.

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