Heinz Brand Lead

Job Description

We have an exciting opportunity for a Brand Lead to make a significant impact at Kraft Heinz!

This role lies within the Europe and Pacific Developed Markets (EPDM) Headquarters business unit, based in Amsterdam and London. As Heinz Brand Lead, you’ll spearhead the development and execution of the Heinz brand strategy across the zone, ensuring alignment with global goals while inspiring teams and driving creative excellence. You will also lead a team of two direct reports, including a Senior Brand Manager and a Marketing Coordinator, to ensure successful delivery of strategic initiatives.

In brief, you will be taking ownership of:

Brand Strategy

• Defining and delivering the Heinz EPDM strategy to build a strong brand vision.
• Identifying key ‘jobs to be done’ for the brand and developing communication strategies to address them, ensuring alignment with global objectives.
• Embedding the Heinz brand strategy across EPDM by working closely with markets, global teams, and partner agencies to ensure strategic alignment during planning cycles.
• Inspiring and fostering collaboration across central growth & innovation teams, local markets, and partner agencies to deliver on brand plans.

Creative Excellence

• Leading the communication and activation agenda for Heinz across EPDM, elevating creative output and ensuring consistency with global brand guidelines.
• Managing the end-to-end creative process for zonal workstreams, from briefing and idea alignment to execution.
• Delivering creative toolkits to local markets for adaptation and acting as a strategic advisor to ensure local execution aligns with brand strategy.
• Establishing best practices to enhance creative impact, driving growth and achieving recognition at industry festivals such as Cannes and Effies.

Qualifications

Please kindly note that you need to have a Working Permit (Orientation Year Visa not included) in order to proceed for this position.

• 10+ years of experience in marketing and brand building within FMCG environments
• Regional or global experience, with familiarity in European market dynamics.
• A track record of developing brands with clear strategy and purpose.
• Strong leadership and vision-setting skills, with a focus on results.
• Exceptional communication and influencing abilities within a matrix organization.
• High emotional intelligence to build effective relationships and lead teams.
• Comfort working in ambiguity, leading change, and driving transformation.
• Expertise in brand communications, including strategy development, agency management, and media planning.
• Expertise in storytelling with excellent written, oral, and presentation skills (Microsoft Office proficiency required).

Professional Attributes

Communication Skills

People are easily be exposed to senior management, no matter their level. Therefore, it’s important to have excellent interpersonal skills, to take care of all kinds of different collaborators.

Confident / Ability to give pushback

We like people who are go getters and are not easily thrown off their game, not even when getting resistance.

Curiosity, positivity & passion

You’re curious, positive and enthusiastic. People know you as the driver of the team.

Project management skills

Time management has no secrets for you. You’re organized, structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe.

What we offer you

• An ambitious employer; we only want the best for you.
• A competitive salary.
• A hybrid working model; because we believe the future of work is based on a building modern, adaptable, and agile workplace culture. You get to work 3 days from our office in Amsterdam or London and 2 days from home a week, with an additional 20 days per year to work from anywhere you want.
• Additional benefits (based on region) such as Commuting Allowance, Hybrid Work Allowance & Reimbursements, Bicycle & Gym Discount Plan, Employee Assistance Program, and Supplemental Health Insurance.
• A wide range of discounts with Kraft Heinz’ partnerships on fashion, electronics, travels and many more.
• Last but not least: There is always room for new insights. If you have an idea, please let us know, and we can set it in action.

Our Hiring Process

After the application and CV screening, you are invited to complete our Cognitive Assessment and will have an introductory telephone call with the Talent Acquisition Team. If positive, you will interview with:

1. Marketing Excellence and Brand Build Director EPDM & HR Business Partner

2. Head of HR Benelux and EPDM HQ & Cross-functional Interviewer

3. Chief Growth Officer EPDM

All positive? Job offer!

Location(s)

Amsterdam

 

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.