Food Service Marketing Manager

Job Description

Job Responsibilities:
• Develop and implement Foodservice marketing plans with precise communication to our target audience which are professional chefs, fostering strong & effective communication of brand-customer proposition.
• Own the rolling 3-year marketing plan for strategic Foodservice value-creation campaigns with clear 360-degrees value proposition for our brand, our customer, and our consumers.
• Product category ownership in Foodservice driving 6P’s of our core categories in Western Taste Elevation designed for Foodservice target end-users which are professional chefs, & R&D (Ketchup, Mayonnaise, Salad Dressing, Mustard, BBQ Sauce, Chili Sauce, Worcestershire Sauce), Asian Taste Elevation (Oyster Sauce, Soy Sauce), and RTE Meals (Baked Beans, et all).
• Champion (gather & interpret) regional Foodservice consumer insights & trends to support fact-based selling. Create and compile of Insight Reports using qualitative research and syndicated data. Manage regular consumer intercepts to collect qualitative trend and consumption data.
• Collaborate with country Foodservice commercial team (Country Manager, Business Development, Trade Marketing) on:
a. Full understanding of product category sell-out performance by key countries, by sub-channel, and by strategic channel – root-cause analysis on performance drivers, identify core vs non-core SKUs, actively participate in routines with country commercial team to discuss key enablers to drive growth.
b. Identify in-store off-take opportunities in our strategic channels QSR, FSR, Hotels and create programs that will drive consumer off-take, especially front-of-house & back-of-house solutions.
c. Foodservice insights & trends for co-creation/menu ideation sales pitches.
d. Support the development of business plans by giving visibility on macro-overview of product category sizing and market share by country.
e. Monitoring market trends, competitor activities, sales strategies, and pricing policies, and regularly report findings to management and other relevant departments, offering appropriate recommendations.
• Collaborate with Commercial Chef on:
a. Identifying product differentiation vs key competitors of core SKUs in Western Taste Elevation and Asian Taste Elevation.
b. Building selling kits to enable commercial team in their selling conversations.
c. Specifying product features advantages & benefits, unique selling point / reason-to-believe.
• Oversees and participates in structured and unstructured ideation sessions that are rooted in consumer and product trends.
• Own the FS product category development plan (NPD & L&L) – collaborate with internal departments (country commercial team, R&D, Commercial Chef, Project Manager) to identify future core SKUs with clear value proposition & differentiation (features advantages benefits & unique selling points) which we can launch in the market.
• Develop positioning for foodservice trade proposition for use in media and sales tools.
• Responsible for managing and executing digital quantitative testing for front-running concepts as part of the vetting process.
• Manage annual marketing budget. Obtain cost estimates, manage project budgets, and lead creation and execution of approved projects.
• Lead cross functional project teams. Set clear logical project objectives, plans, and timelines. Communicate progress and outcomes to project stakeholders.

Location(s)

Thailand

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.