About the Role
Job Description
Job Description
As a key member of the Global AFH Capabilities Team, you will be responsible for spearheading strategic growth initiatives with a sharp focus on marketing-led brand acceleration and equipment-based expansion. This role demands a visionary leader who can drive scalable solutions across markets while aligning collaborators to deliver sustainable, high-impact results.
Primary Responsibilities
- Lead the Brand Acceleration and Equipment Strategy for AFH, positioning it as a cornerstone growth driver globally.
- Champion distribution and innovation initiatives, using proprietary equipment platforms to amplify brand presence, boost volume, and enhance consumer engagement.
- Architect a global framework for branded programs (e.g., Heinz Verified), integrating equipment to elevate brand credibility and customer experience.
- Coordinate end-to-end strategic program management, from insights and conceptualization to market adoption and seamless execution.
- Advocate for market-winning solutions by ensuring optimal equipment collaborate with customers, consumers, and brand aesthetics.
- Develop and deploy comprehensive toolkits for localized implementation of global programs, ensuring adaptability and market relevance.
- Build and manage an investment model with ROI metrics, driving disciplined financial tracking and performance evaluation across markets.
- Establish a continuous learning culture by curating and sharing global best practices to enhance program effectiveness.
- Collaborate with Heads of Business Development in key markets to co-create and implement high-priority strategies, ensuring cohesive execution.
- Operate as a cross-functional leader, fostering alignment among commercial, marketing, and operational teams across regions.
Key Stakeholders & Partnerships
- BU Commercial Directors / VPs & CMOs
- AFH Global Leadership Team & Country Leads
- Business Development Heads (NA), Growth Function Leadership, and Strategic Suppliers
Required Experience & Competencies
- Consistent track record in leading integrated product/brand/equipment growth initiatives on a global scale.
- Deep expertise in selling and marketing branded solutions to large AFH customers, particularly involving equipment-driven programs.
- Strong commercial competence with the ability to evaluate complex multi-country campaigns and scale successful models.
- Data-driven marketer with an analytical approach, capable of translating insights into actionable strategies for complex product lines.
- Extensive experience in consumer and customer marketing, coupled with a strategic approach to program management and execution.
- Exceptional interpersonal skills with the ability to influence senior executives and build organizational consensus.
- Proven capability in developing and nurturing value-based cross-functional partnerships at all organizational levels.
- Solid understanding of customer development, sales processes, and marketing disciplines, with a strategic orientation toward long-term growth.
What we offer you:
- An ambitious employer; we only want the best for you.
- A fast career track like only few other companies can match.
- A competitive salary and excellent bonus structure (above market); at KraftHeinz we strongly believe and live by ownership and meritocracy.
- A hybrid working model; because we believe the future of work is based on a building modern, adaptable, and agile workplace culture. 3 days from our office in Amsterdam and 2 days from home with additional 20 days per year to work from anywhere you want!
- Additional benefits such as Commuting Allowance, Hybrid Work Allowance & Reimbursements, Bicycle & Gym Discount Plan, Employee Assistance Program and Supplemental Health Insurance.
- A wide range of discounts with KraftHeinz’s partnerships on fashion, electronics, travels and many more!
- Last and not least; there are always room for new insights: If you have an idea, please let us know, and we can set it in action!
Location(s)
Amsterdam
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
About Us
Kraft Heinz is a global food company with a delicious heritage. Our emerging and iconic food and beverage brands deliver the best taste, fun, and quality to every table we touch. Worldwide.
We’re on a mission to disrupt not only our own business, but the global food industry. Consumer obsession and unexpected partnerships fuel our progress. As we drive innovation company-wide.
Our people are connected by a culture of ownership, agility and endless curiosity. We believe in being good humans — working to improve our company, communities, and planet.
We’re proud of where we’ve been and even more thrilled about where we’re headed as we nourish the world and lead the future of food.
