Senior Manager – Global GTM Execution & Governance

  • All Posting Locations: Amsterdam, Noord Holland, NL
  • Job Functions: Sales
  • Date Published: January 30, 2025
  • Ref#: R-89782

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About the Role

Job Description

What's on the Menu:

As a key member of the Global GTM Capabilities Team, you will be responsible for GTM Execution & Governance. The role primarily focuses on governance, monitoring, and reporting. Leadership responsibilities are centred on coordinating cross-functional teams for alignment on GTM metrics and BI strategy and requiring ownership of cross-market initiatives and sprints

Key Ingredients:

  • 'Organize and facilitate GTM execution process for existing projects according to the aligned milestones and timeline
  • Ensure quality of Local/Global GTM Steercos’ materials, list of KPIs and OKRs and NSV uplift on track Coordinate the end-to-end GTM execution for existing projects, ensuring alignment with milestones and timelines. Lead cross-functional teams to deliver projects efficiently and effectively.
  • Organize and manage local and global GTM steering committees (steercos), ensuring clear agendas, action tracking, and alignment on strategic objectives.
  • Establish and track KPIs and OKRs to measure project success. Ensure NSV uplift targets remain on track, identifying and addressing deviations promptly.
  • Identify process gaps and recommend improvements to optimize the GTM execution framework. Foster a culture of collaboration, learning, and innovation across teams.

The role has a global scope, impacting multiple regions and markets simultaneously. The position coordinates between global, regional, and local teams, ensuring the program is scalable, consistent, and impactful across diverse geographies

Internal Stakeholders: Global Omni VP, Global GTM, AFH, Ecom, GeoWS VPs, BUPs, MDs, Channel Directors, Function Directors (Local, Zone, Global – HR, Operations, Sales, RGM, Category) Global Functions (Omni, Operations, Marketing, Finance, IT and P&P) and Local/Zone Commercial VP, GTM Leads and FP&A.

External Stakeholders: Consultancy firms and BI providers.

Recipe for Success: Apply if it sounds like you:

  • Go-to-Market Strategy & Execution: Proven experience in leading or contributing to GTM strategies across multiple regions.
  • Strong understanding of sales, marketing, and customer engagement processes.
  • Project & Program Management: Experience managing large-scale, cross-functional initiatives.
  • Expertise in frameworks like Agile, Scrum, or Six Sigma.
  • Ability to track KPIs, report on execution progress, and optimize GTM efforts.
  • Proficiency in using analytics tools (e.g., Tableau, Power BI, Google Analytics) to measure GTM performance.
  • Exceptional interpersonal skills with the ability to influence senior executives and build organizational consensus.
  • Proven capability in developing and nurturing value-based cross-functional partnerships at all organizational levels.

What we offer you / You deserve

  • An ambitious employer; we want to the best for you;
  • A fast career track like only few other companies can match;
  • A competitive salary and excellent bonus structure (above market);
  • Reimbursement for commuting costs
  • Discounts on benefits such as health insurance, gym membership
  • Always room for new ideas; if you have an excellent idea, please let us know, and we can set it in action!

We hope you find a seat at our table!

Location(s)

Amsterdam

 

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

Digital at Kraft Heinz

The
Builders

Our Digital team empowers every aspect of our business.

Discovering what’s next in food using Python, Azure ML and Alteryx. Building and designing apps. Improving our supply chain.

We’re bringing agility to beloved brands across the globe — making life delicious for our customers and communities, today and tomorrow.

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HR at Kraft Heinz

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People are what makes Kraft Heinz great. Today. And tomorrow.

In Human Resources, we’re finding and developing great talent to continue our legacy. We’re here for every colleague, for their performance and their wellbeing.

Together, we’re helping everyone to grow their own way.

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Manufacturing at Kraft Heinz

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Makers

Our Manufacturing team is a fully-integrated end-to-end supply chain. We’re the backbone of Kraft Heinz. The people behind the products, delivering the highest quality and value.

Whether you’re a seasoned manufacturing veteran or new to the world of plants, there’s tons of opportunity for career growth and development.

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Marketing at Kraft Heinz

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Strategizers

Our Marketing team are the voice of our consumers. Connecting the right people, to the right products, with the right messages and campaigns.

We’re the architects of category growth, making sure our brands are front and center — winning the battle for attention in the minds of people everywhere.

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R&D at Kraft Heinz

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Creators

Our Research and Development team creates high-quality products that push the boundaries of what’s possible. Innovation is what gets us up in the morning!

Whether you want to develop your technical skills or grow as a people manager, there’s a place for you here to advance your career.

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Sales at Kraft Heinz

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Connectors

Our Sales team drives multibillion dollar distribution strategies. And we do this across channels and across the whole world!

We thrive wherever consumers can meet iconic and innovative brands — in retail, on-trade, and B2B. We’re the closest people to our customers, getting our products to the right people, in the right places.

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Hear from
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“Kraft Heinz doesn’t just talk about their values, they live it every day.”

Traci
Senior Customer Sales Manager

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Hear from
our people

“The best is yet to come at Kraft Heinz. I’ve experienced the launch of a new purpose, new vision and values. Now I’m seeing all of those things truly take shape and that is very exciting.”

Michael
Associate Director Pension

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“The best thing about working at Kraft Heinz are the benefits and opportunities for growth and career development.”

Manetta
Talent acquisition Specialist

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About Us

Kraft Heinz is a global food company with a delicious heritage.  Our emerging and iconic food and beverage brands deliver the best taste, fun, and quality to every table we touch. Worldwide.

We’re on a mission to disrupt not only our own business, but the global food industry. Consumer obsession and unexpected partnerships fuel our progress. As we drive innovation company-wide.

Our people are connected by a culture of ownership, agility and endless curiosity. We believe in being good humans — working to improve our company, communities, and planet.

We’re proud of where we’ve been and even more thrilled about where we’re headed as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our iconic and nostalgic brands.

Good isn’t good enough. We choose greatness every day by making bold decisions and challenging what’s ordinary. All while celebrating our wins – and failures – as we work together to transform the future of food.

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