Commercial Excellence Manager

Job Description

Position Summary:

– Develop, enhance and implement sales & trade marketing (channel & category development) strategies for Kraft Heinz Egypt market by channel, region and key customers,

Ensure the Improvement of Distribution, availability, & visibility, through the developed tactics and strategies.

– Co-Lead & Co-Organize KHC Internal cycles, while liaising with relative functions, S&OP, Marketing, Finance, Sales Channel Heads, & RGM

– Good connection with current distributors, channel heads, while ensuring category development for all in store merchandising, consumer promotions and activities.

Position Key Responsibilities:

Functional Scope:

· Lead, monitor and develop the GTM project progress and performance on ground with sales leaders, finance and external stakeholders from the region.

· Lead the Trade Marketing team & activities in terms of commercial development, as to ensure all the acceleration activities by channel are executed.

· Lead the sales support function as to support the business in terms of required analysis, performance animation, dashboards and monthly business reviews decks.

Commercial Development:

· Plan, track and assess the trade activities by channel through channels activity grids, postmortems, & qualitative feedback with field team.

· Achieve AOP in terms of value / volume through ensuring the trade & operations efficiency across all channels and proposing the corrective actions when needed.

· Lead the sales capability agenda, in terms of sales competencies and skill matrix development for all sales team by channel and layers.

· Provide insight on Channel & Category trends including shopper behavior and channel drivers for Sales & Marketing

· Co-Lead & Co-Organizing KHC Internal cycles, while liaising with relative functions, S&OP, Marketing, Finance, Sales Channel Heads, & RGM

· Coordinate with Demand and Supply, marketing and sales team for planning the demand cycle.

· Ensure the application of sales standards on operational execution in term of sales expansion & data analysis i.e. Maps, Reporting Tools, Census analysis to ensure smooth expansion plan execution.

· Continuously evaluate the effectiveness of current coverage / RTM & recommend corrective actions & follow up on execution

· Development of merchandising guidelines/Direction, including permanent POP materials display recommendations, and Plan-o-gram by category/channel in line with POP & Brand Vision and Objectives.

· Ensure Trade Spending optimization through applying best practices tools.

· Work closely with RSMs to align data collection and Sales trend analysis.

Qualifications:

· Education: Bachelor’s Degree

· Work Experience: 7-10 years in FMCG Companies

· Language Knowledge: Excellent

Technical Skills

· Strong knowledge of local market

· Analytical and presentation Skills

· RTM & Trade channels understanding

· Knowledge of Trader / Consumer behavior

Soft Skills

· Communication Skills

· Problem Solving

· Negotiation Skills

Work relationships:

· Internally: Sales, Finance, S&OP, Marketing, and HR departments.

· Externally: Distributors (TT & AFH) MT specific accounts and 3rd party merchandising agency

Location(s)

El Tagamoa El Khames Commercial Office

 

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.