Strategy Director

ROLE: Strategy Director  
TEAM: The Kitchen, UK & Europe 
LOCATION: London (HYBRID) 
Reports to: Head of the Kitchen. 
 

About the Team 
The Kitchen is Kraft Heinz’ In-House Culture First, Co-Creative agency. We use culture to connect our brands with consumers, fast.  

What makes us different? The way we work. We are a team of creatives, strategists and makers working alongside the Kraft Heinz marketing team to Co-Create break through creative ideas, that solve business problems, at the speed of culture.  

Job Overview:

We are looking for a visionary Strategy Director to build, establish & lead our strategy team across the UK & Europe. You will be responsible for defining The Kitchen’s strategic approach to connecting our brands to consumers, in an authentic culture first way.  

You and your team will leverage multiple data sources to hone powerful insights that spark ideas that are as culturally relevant as they are commercially effective.

You will lead the charge in simplifying complex business problems into clear campaign strategies and creative briefs that not only resonate in the moment but inspire long-lasting and meaningful brand connections.

You will be responsible for building and leading a strategy team to deliver against your vision across the UK & Europe; working very closely with both Kraft Heinz marketing teams as well as the creative teams within The Kitchen to harness the power of cultural insights, digital trends, and human behaviour to build impactful brand narratives, that fuel culture.

This role is at the intersection of creativity and strategy, responsible for shaping the future of how Kraft Heinz connects with audiences in meaningful and innovative ways; across social media and beyond.

Qualifications:

• 10+ years of experience in strategy, with proven experience in social strategy over this time.

• Proven ability to lead and develop culturally resonant campaigns that have driven real business results.

• Passion for understanding the evolving cultural landscape and its impact on consumer behaviour.

• Experience leading and mentoring high-performing teams, fostering a culture of collaboration and innovation.

• Strong communication skills, with the ability to craft compelling presentations and confidently present to senior leadership.

• Ability to navigate fast-paced environments and manage multiple projects simultaneously.

• A genuine desire to build something you can call your own.

• English fluent, any other language is a plus

• Working rights for the UK

What We Offer:

• The chance to work on some of Europe’s and the UK’s most iconic food brands and make a real cultural impact.

• A dynamic, fast-paced, and collaborative in-house agency environment where bold ideas and creative risks are celebrated.

• An ambitious employer; we only want to the best for our people!

• Trainings and coaching to help develop your skills and behaviours

• A career track like only few other companies can match

• Flexible and hybrid working approach (3 from the office or with customers / 2 from home)

• Competitive benefits package to support mental, physical, financial and social well-being

• A competitive salary and excellent bonus structure (above market)

• Always room for new ideas; if you have a good idea, please let us know, and we can set it in action!

—

Join *The Kitchen* at Kraft Heinz and lead the charge in crafting culture-defining strategies that don’t just capture attention—they capture hearts. This is your opportunity to shape the future of iconic brands and leave your mark on culture.