Head of Sales Retail

  • All Posting Locations: Madrid, Madrid, ES
  • Job Functions: Sales
  • Date Published: April 16, 2025
  • Ref#: R-92098

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About the Role

Job Description

The Head of Sales Retail is responsible for leading the commercial retail team of the Iberia (Spain & Portugal) Business Unit, with a strong focus on channel and customer excellence (in terms of relations and Go-To-Market) and future growth. The position sits in the Leadership team in Spain with a direct report into the Country General Manager. You will work closely with the Zone Commercial VP to translate company objectives into commercial plans and best practices to win in the market while creating valuable partnership with customers.

Essential Functions & Responsibilities

  • Lead sales team by developing collective and individual capabilities through continuous coaching as well as ensuring that teams are inspired and motivated with spikes in performance focus, customer orientation, executional excellence & cost management.
  • Develop winning go-to-market strategies to elevate our beloved brands for National and Regional Retail customers.
  • Work closely with the Category and Marketing teams in order to design the commercial and distribution strategy of the channel
  • Create compelling commercial annual plans which unlock growth opportunities and maximize sustainable profit delivery
  • Ensure brilliant execution of commercial, distribution and activation plans on the Retail channel
  • Define key performance indicators of the channel to track main commercial initiatives execution and ROI.
  • Peer to peer and cross-functional team communication and leadership to drive a leading strategy, insights sharing & execution approach.
  • Leverage consumer insights, financial analysis and industry knowledgebase to deliver end-to-end value
  • Partner up with retail finance to optimize channel investment and closely collaborate with supply to determine short and midterm forecast accuracy

Expected Experience & Required Skills:

  • University degree required (Economics, Finance, Engineering desired)
  • 10+ years of strong commercial experience in fast-paced and leading FMCG companies
  • Transformational leader with a track-record of delivering results
  • Track record of building solid teams and developing talent at all levels of the organization
  • Outstanding communication and interpersonal skills
  • P&L proficiency with the ability to analyze business health through financials
  • Self-starter mentality with goal to make a difference each day
  • Demonstrated ability to adapt to changes in business, customer, and consumer needs on a cross functional and matrixed environment
  • Pro-active problem solver able to assess an issue and develop action steps for resolution
  • An outstanding ability for balancing creativity with business needs, inspired by the "now and next" and keeping the consumer at the center of the work

What we offer you

  • We are a daring employer with a fast career track like only few other companies can match;
  • A competitive salary .
  • Permanent contract; for we believe in doing big bets on people;
  • Always room for new insights; if you have an excellent idea, please let us know, and we can set it in action!

Location(s)

Madrid

 

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

Digital at Kraft Heinz

The
Builders

Our Digital team empowers every aspect of our business.

Discovering what’s next in food using Python, Azure ML and Alteryx. Building and designing apps. Improving our supply chain.

We’re bringing agility to beloved brands across the globe — making life delicious for our customers and communities, today and tomorrow.

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HR at Kraft Heinz

The
Facilitators

People are what makes Kraft Heinz great. Today. And tomorrow.

In Human Resources, we’re finding and developing great talent to continue our legacy. We’re here for every colleague, for their performance and their wellbeing.

Together, we’re helping everyone to grow their own way.

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Manufacturing at Kraft Heinz

The
Makers

Our Manufacturing team is a fully-integrated end-to-end supply chain. We’re the backbone of Kraft Heinz. The people behind the products, delivering the highest quality and value.

Whether you’re a seasoned manufacturing veteran or new to the world of plants, there’s tons of opportunity for career growth and development.

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Marketing at Kraft Heinz

The
Strategizers

Our Marketing team are the voice of our consumers. Connecting the right people, to the right products, with the right messages and campaigns.

We’re the architects of category growth, making sure our brands are front and center — winning the battle for attention in the minds of people everywhere.

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R&D at Kraft Heinz

The
Creators

Our Research and Development team creates high-quality products that push the boundaries of what’s possible. Innovation is what gets us up in the morning!

Whether you want to develop your technical skills or grow as a people manager, there’s a place for you here to advance your career.

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Sales at Kraft Heinz

The
Connectors

Our Sales team drives multibillion dollar distribution strategies. And we do this across channels and across the whole world!

We thrive wherever consumers can meet iconic and innovative brands — in retail, on-trade, and B2B. We’re the closest people to our customers, getting our products to the right people, in the right places.

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Hear from
our people

“Kraft Heinz doesn’t just talk about their values, they live it every day.”

Traci
Senior Customer Sales Manager

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Hear from
our people

“The best is yet to come at Kraft Heinz. I’ve experienced the launch of a new purpose, new vision and values. Now I’m seeing all of those things truly take shape and that is very exciting.”

Michael
Associate Director Pension

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Hear from
our people

“The best thing about working at Kraft Heinz are the benefits and opportunities for growth and career development.”

Manetta
Talent acquisition Specialist

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About Us

Kraft Heinz is a global food company with a delicious heritage.  Our emerging and iconic food and beverage brands deliver the best taste, fun, and quality to every table we touch. Worldwide.

We’re on a mission to disrupt not only our own business, but the global food industry. Consumer obsession and unexpected partnerships fuel our progress. As we drive innovation company-wide.

Our people are connected by a culture of ownership, agility and endless curiosity. We believe in being good humans — working to improve our company, communities, and planet.

We’re proud of where we’ve been and even more thrilled about where we’re headed as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our iconic and nostalgic brands.

Good isn’t good enough. We choose greatness every day by making bold decisions and challenging what’s ordinary. All while celebrating our wins – and failures – as we work together to transform the future of food.

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