Assistant Category Manager (Frozen)

Job Description

Purpose:

The Assistant Manager Retail Frozen supports the relevant Senior Manager and/or Category Lead on driving strategy of Frozen Portfolio for Retail Business and execution to achieve both consumer connection and the company financial goals.

Job Duties:

• Analysis:
  • Conduct category analysis for the key categories within the business unit (BU).
  • Report market performance and provide insights into root causes.
• Activation and Campaigns:
  • Lead brand project i.e. Media Campaigns, promotion, PR, Range Extension, Innovation, etc.
• New Product Development:
  • Lead and propose innovation agenda and pipeline that best fit the brand and business growth.
  • Lead cross functional team, both Heinz Japan internal and other countries, as Assistant Manager to achieve the best result with new product launch.
  • Responsible for P&L and business targets to deliver brand growth for short and long term.
• Research:
  • Co-work with Consumer Insight Manager to plan and execute research for new product, campaign, and brand tracking.   
• Budget Control:
  • Manage and control the budget for projects in charge of.
• Other tasks:
  • Work with the Marketing, Product development team, and Sales team to develop samples and trade materials.
  • Support Sales on customer queries.
  • Other administrative tasks.

Required skills and qualifications:

• Minimum of 3-4 years of experience in FMCG industry.
• Bachelor’s degree
• Proficiency in Japanese and English.
• MS Office skills, in particular MS Excel and MS PowerPoint
• Strong interest and aspiration in brand management/marketing/customer marketing/trade marketing.
• Good team player. Our successful candidate will work well in a team and have strong interpersonal and communication skills to influence both internal and external teams.
• Ability to work in diverse and multi-cultural environment with strong cross functional communication ability.
• Having strong interest and knowledge in digital marketing.  Experience in planning and execution in both owned and earned media, and growing brand’s SNS fanbase is plus.
• Understanding of marketplace dynamics and shopper behavior

Preferred skills and qualifications:

• Experience in agency management; briefing, execution, and monitoring the result of whole campaigns.
• Experienced in the use of quantitative and qualitative market research and its applicability to managing brands.
• Experience of using key financial measures of a brand and experience of budget planning and management.
• Japanese market understanding and prior experience in Food industry.
• Thorough understanding of business principles and practices.
• Strategic-thinker, capable of combining everyday activities with long-term plans.

Location(s)

Tokyo Office

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.