Consumer Insights Lead, Foundational Consumer Strategy, West and East Emerging Markets Zone

Consumer Insights Lead, Foundational Consumer Strategy, West and East Emerging Markets Zone   

 

About Kraft Heinz

For 150 years, Kraft Heinz has produced some of the world's most beloved products. 

We're committed to making life delicious for our people, our consumers, and our communities worldwide. Being one of the world's leading food and beverage companies is a privilege and a huge responsibility. We walk in our purpose by living our values, which make up our common language, define our shared culture, and reflect the company we're working to become each day.

With dedication and passion, we provide consumers and their families with products they know, love and trust. 

Quite simply, we help feed the world – and we do it deliciously.

About the Position

We have an excellent opportunity available for a Consumer Insights Lead, Foundational Consumer Strategy, WEEM (West and East Emerging Markets) zone to make a difference at Kraft Heinz. The Consumer Insights and Analytics Team operates at the heart of our business, partnering and challenging current thinking and proactively moving business forward and driving profitable growth.  The Consumer Insights Lead, WEEM zone role lies within the Global Growth Insights and Analytics structure, partnering with local market Marketing Category teams, and is located in our São Paulo, Brazil  office in Brazil. 

As a strategic business partner, consumer insights subject matter expert, and key member of the Global Foundational Consumer Strategy team, you will have the opportunity to drive deep consumer understanding and growth.  This is a newly created and unique role, in support of the Kraft Heinz long-term strategy and our local markets.  You will be working as part of a high performing team, with insights colleagues from around the globe, reporting into the Head of Global Foundational Consumer Strategy.

Main Responsibilities:

Drive Consumer Centricity & Insights agenda for Long-Term Strategy in service of local markets/ zone

• Discovers, defines, and delivers actionable insights for enterprise strategy.

• Leverages commercial acumen to help identify opportunities and priorities for growth

• Contributes to enterprise-wide long-term strategic planning. 

• Leads 10-Year Strategy Insights consumer learning agenda for Enterprise Consumer Strategy and Innovation 

• Demonstrates understanding of relevant market, consumer and food trends, as well as anticipate the future needs of consumers/ shoppers

• Acts as the connection point and functional coordinator across zones for strategic planning for local markets/ zone (ie. consumer led situation assessments)

Develop and Deploy Best Practices, Centralized Tools, and Capabilities  

• In partnership with Global Foundational Consumer Strategy and local market teams, identify, develop and deploy best practices (including frameworks and processes) to consistently enable deep consumer and business understanding, ensuring these are adopted to meet the needs of local markets. 

• Examples include Brand Health, Demand Spaces, Consumer Segmentation, Market Structures

• Contributes to development and rollout of functional consumer insight training development.

• May include insights brief and learning plan development, strategic influence and communication.

Ad hoc platform insights initiatives, specific for markets in line with business priorities  
 

Qualifications   

• Degree level education, MSc or MBA advantageous

• Strategic insights/consumer research experience is required, with established track record in consumer insights from within consumer / FMCG / retail industries

• Strong functional and technical knowledge of qualitative, quantitative, syndicated services and agile research tools and their application to business challenges

• Experience working across a portfolio of products on the manufacturer/client-side highly preferred

• Proven ability to distill insights and drive impact into an organization – bringing the consumer to the forefront

• Commercially minded and experienced in interpreting and synthesizing multiple data sources into meaningful and actionable Insights for growth

• Advanced analytical skills & ability to prepare insightful reports and presentations to tight deadlines.

• Proficient at storytelling in creative, influential & impactful ways – excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite)

• Strong business contributor and Influence across all levels of organization, including executive leaders 

• Excellent communication skills through distilled concise insights that drive empathy and consumer understanding though the organization

• Strong drive for results, agility and bias for action

• Self-Starter: Ability to demonstrate a high degree of independence, resiliency, leadership/ownership, with limited oversight.

• Work collaboratively and efficiently within a global insights team, partnering and adopting zone ways of working and forming strong effective working relationships with local zone insight team and across geographies

Key Business relationships:  

Reports into: Director, Head of Global Foundational Consumer Insights. This position is part of the Global Growth organization.  

Key Partners: WEEM Category Marketing teams, WEEM local Insights team, Global Insights & Analytics team, and broader Global Growth Organization

Key Internal interface functions: Marketing, Category, R&D, Local lnsights, Global Insights  

Key External partners:  research partners, data suppliers  

Location – São Paulo, Brazil