Senior Manager, Marketing Capabilities

Job Description

We are seeking a Senior Manager, Marketing Capabilities to play a critical role in driving the future of marketing competency and capability across our +$22B North American business.

Reporting to the Director, Creative Effectiveness & Capabilities, you will be responsible for building, scaling, and embedding key marketing capabilities across the North America Zone, aligning with our 10 Year Strategy, Brand Growth System and Global Marketing Competencies Framework. You will design and implement tools, processes, and learning programs – partnering closely with our Global Marketing, Capabilities, and Learning teams – to elevate marketing best practices, embed 360 marketing mindset and capabilities, and foster a culture of full-funnel marketing excellence.

This role requires collaboration with various across a broad set of stakeholders, including brand teams, insights, innovation, media, external agencies, and other cross-functional partners. Your work will strengthen core marketing capabilities, drive brand growth and fuel business success.

Key Responsibilities

Translate Global Strategy for Local Impact

• Partner with Director of Creative Effectiveness & Capabilities to align global marketing capability initiatives with North America priorities, and ensure programs are practical, relevant and actionable for NA marketers.

• Serve as a connector between global teams (e.g. Global Marketing Excellence, Global Learning & Development) and North America Zone, to adapt tools, programs and frameworks for local needs.

• When existing solutions don’t meet North America Zone needs, help lead the development of new capabilities that can serve as models for broader use.

Capability Planning & Strategic Prioritization

• Lead the development of a phased capability roadmap for the North America Zone, grounded in team needs, business priorities, and strategic goals.

• Recommend and sequence capability-building initiatives based on urgency, impact, and the availability (or absence) of existing resources.

• Ensure the roadmap reflects both near-term opportunities and long-term capability ambitions, and is continuously informed by feedback from marketing leaders and cross-functional partners.

Program Coordination & Learning Activation

• Partner with subject matter experts to deliver training programs, playbooks, and enablement tools that bring the capability roadmap to life.

• Coordinate rollout efforts across teams – organizing workshops, onboarding experiences, and in-the-flow-of-work activations that build confidence and consistency.

• Support the implementation of and ongoing adoption of key enterprise initiatives, such as ACE (Accelerating Creative Effectiveness), tailoring tools and training for NA teams, and embedding them into broader brand-building routines.

• Support the development of net-new resources when critical gaps are identified, ensuring solutions are practical and scalable.

Continuous Improvement & KPI Alignment

• Define and track success metrics for capability adoption and effectiveness in partnership with the Director and global teams.

• Monitor engagement, usage, and feedback to guide refinements and enhancements over time.

• Help ensure capability programs evolve with changing business needs and reflect both internal input and external best practices.

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$118,400.00 – $148,000.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.