About the Role
Job Description
CMI Assistant Manager
职责描述:
As assistant consumer insight manager, he/her will lead to generate insights that influence strategies & execution to unlock sustainable and profitable business, to support long-term brand growth and drive impactful innovation.
Key parts are to –
• Strategy plan development: think proactively and work out strategy plan through integrated data sources, identify business opportunities for future & industry forecasting
• Macro trends observation: involve in macro & cross category trends’ interpretation, working closely with both brand/product marketing, commercial and R&D to translate into KHC related insights
• Category & competitor study: Synthesize EC/social listening & sales data (sell-in, Nielsen, KWP, BHT etc.) to build regular business review framework, conduct business diagnosis & competitor analysis, explore opportunities
• Consumer & shopper deep understanding: lead ad-hoc studies through both qualitative and quantitative capabilities, build propre research methodologies to ensure project achievements, to inform business decisions, fuel brand communication strategies and new product development
• Partnership with global insights team: work with CMI teams across regions, to learn, share & inspire new technologies & partner in project cocreation
任职要求:
• 3-5 years FMCG working experience in marketing research industry (both in-house or agencies) with comprehensive research knowledge and strong analytical sense.
• Passionate about food, be always curious of secrets between seasonings & taste
• Strong business-oriented thinking mindset & data sensibility
• Solid capability to translate internal needs into clear project briefings, good project management with leadership of third-party agencies
• Strong internal presentation skills to interact with stakeholders
• Fluency in Mandarin and English, both oral and written
• Computer literacy, e.g. Excel, Powerpoint, Word is must, SQL/Python/Tableau/Modelling is a plus
• AI tools’ & digital transformation experience is a plus
Privacy Notice：
中文版本：
我们非常重视对您的个人信息的保护。您申请我们的职位表明您已阅读并同意卡夫亨氏中国按照《卡夫亨氏隐私声明（中国区）》对您的个人信息进行处理，具体内容请查看链接：https://docs.qq.com/pdf/DR1lDUVhGVkNsT1NP
英文版本：
We attach great importance to the protection of your personal information. By applying for positions with us, you represent that you have read and agreed to the processing of your personal information by Kraft Heinz China in accordance with KRAFT HEINZ STAFF PRIVACY NOTICE (MAINLAND CHINA). For details, please refer to the link: https://docs.qq.com/pdf/DR1lDUVhGVkNsT1NP
Location(s)
Shanghai – Central Park, Huangpu
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
About Us
Kraft Heinz is a global food company with a delicious heritage. Our emerging and iconic food and beverage brands deliver the best taste, fun, and quality to every table we touch. Worldwide.
We’re on a mission to disrupt not only our own business, but the global food industry. Consumer obsession and unexpected partnerships fuel our progress. As we drive innovation company-wide.
Our people are connected by a culture of ownership, agility and endless curiosity. We believe in being good humans — working to improve our company, communities, and planet.
We’re proud of where we’ve been and even more thrilled about where we’re headed as we nourish the world and lead the future of food.
