About the Role
Job Description
STRATEGY DEVELOPMENT & EXECUTION
- Strategic Planning and Execution: Develop and implement sales strategies to achieve revenue targets and market share growth within the designated region.
- Relationship Management: Build and maintain strong relationships with key customers, distributors, and foodservice operators.
- Sales Growth: Identify and pursue new business opportunities to increase market share and profitability.
- Channel Management: Manage and optimize relationships with distributors and other channel partners.
- Customer Engagement: Conduct regular business reviews with key accounts, assess performance, and address any concerns.
- Market Analysis: Monitor competitor activity, market trends, and customers need to adapt strategies and identify growth opportunities.
- Collaboration: Work closely with internal teams (e.g., AFH marketing, operations, supply chain, CMs & AFH BDMs, GTM, Finance) to ensure the alignment of product offerings, promotional strategies, and customer requirements.
- Budget Management: Manage expenses and ensure they align with budgetary requirements.
- Product Launches: Support the successful launch of new products in the region.
- Performance Reporting: Prepare regular sales reports, analyze data, and track key performance indicators.
FINANCIAL
- To support core countries to achieve NSV & CCMA objectives in the AOP.
- Effectively manage D&A & A&P allowances to yield the highest NSV.
- Ensure Strategic channels are achieving its sell-out targets in core countries – PH, TH, HK, MY, SG.
SUPPLY CHAIN
- Drive core, manage NPD and L&L opportunities for strategic channels in SSEA-HK.
MARKET INTELLIGENCE
- Set up systems to ensure best in class sales intelligence (market, competitor activity) is gathered and analysed by Foodservice Marketing for inclusion in the S&OP process.
LEADERSHIP, ORGANIZATION, & TEAM DEVELOPMENT
- Create/enhance the Channel Management programs for key channel & accounts.
- Train and develop local sales team in core countries on key account management and execution of channel strategies.
Location(s)
Thailand
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

About Us
Kraft Heinz is a global food company with a delicious heritage. Our emerging and iconic food and beverage brands deliver the best taste, fun, and quality to every table we touch. Worldwide.
We’re on a mission to disrupt not only our own business, but the global food industry. Consumer obsession and unexpected partnerships fuel our progress. As we drive innovation company-wide.
Our people are connected by a culture of ownership, agility and endless curiosity. We believe in being good humans — working to improve our company, communities, and planet.
We’re proud of where we’ve been and even more thrilled about where we’re headed as we nourish the world and lead the future of food.